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Searching for real estate information has become one of the largest consumer interest categories online.

In the US each year hundreds of millions of consumers go online to look at Real Estate, more than 1 in 3 Americans.

Looking and dreaming about houses has become a major entertainment category as well as a practical process for those in need of buying, selling or renting a home.

Annual home sales are consistently around 6 million units per year (12 million "sides")...many of the lookers are just that at least in the short term, lookers. How will you build relationships with all of the people looking, but not yet ready to buy or sell?.