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July 9, 2018

Leads vs Referrals: Develop a Referral Mentality

Contact with people creates an opportunity or, said another way, contacts create contracts. Never forget this basic truth in sales. In the real estate sales business, contacts are also referred to as leads. A lead is someone who is at some point on a continuum to purchase or to list real estate.

The day to day success of your business depends on a steady flow of leads and your ability to convert the leads into sales. The more efficient you are at doing this, the more successful you will be. Pretty simple.

But not all contacts are created equal. While the day to day success of your business depends upon a steady flow of leads, the long-term success of any sales business is referrals. This is especially true in the real estate sales business.

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