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February 26, 2018

Generation Marketing 4 - Generation Y

Born between 1982 and 2000

AKA Millennials, Echo Boomers, Generation ME

80 Million (bigger than the Baby Boom)

Heroes - Parents and Grandparents
Cultural Events - Columbine, OJ, Monica, Oklahoma City, Waco, 9/11 (on the cusp of this cohort)

Values and Preferences - Ambitious, confident, Tecno Fused (Gen X was Techno Literate), Moral, Civic minded, Collaborative, Egalitarian, Green, WIIFM, pampered, flexible

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