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March 11, 2019

Farm Area

Word of the day

Farm Area

A real estate licensee’s term to indicate either a selected geographical area or a group of people from which to solicit real estate business and to which a real estate salesperson devotes special attention and study. A good salesperson learns everything there is to know about a particular geographical area, including all recent comparable sales, and tries to solicit real estate business, especially listings from this community. In a similar manner, licensees seek business from their “people farm.”

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