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November 12, 2018

Communication Plan for Associations

One of the biggest issues for associations is communicating effectively at all levels of the organization.

The Communication Plan Outline

To do so requires the creation of a communication plan and commitment to its implementation. Creating a communication plan requires the following:

1. Identifying the different channels of communication at your association. Examples are:
 
 
  • Leadership to Staff
 
  • Staff to Leadership
 
  • Staff to Staff
 
  • Staff to Member
 
  • Member to Staff
 
  • Member to Member
 
  • Association to Public
 
  • Committee Chairs to Committee Members
 
  • Committee Chairs to Committee Chairs
 
  • Committee Chairs to Board of Directors (BOD)

2. Identify benefits to be derived from more effective communications and which of those benefits you wish to experience.
 
 
  • Cost savings
 
  • More participation
 
  • Greater understanding of the workings of the association by all, members, staff, public.

3. Identifying current communication tools used by your association and alternate tools you are not using.
 
 
  • Meetings
 
  • Magazine
 
  • Newsletter
 
  • Telephone
 
  • Fax on Demand
 
  • e-mail
 
  • Website
 
  • Blog
 
  • Listservs
 
  • Autoresponders
 
  • Social Media - Facebook/Twitter/RealTown Communities

3. Identify sources of content to communicate besides the "as needed"
 
  • Communications
 
  • Minutes
 
  • Agendas
 
  • Calendars
 
  • Magazines
 
  • Schedules
 
  • REALTOR.org

4. Decide which communication tools you will be employing for each communication channel

5. Determine the frequency of current communications down channels identified
 
 
  • Daily
 
  • Weekly
 
  • Monthly
 
  • Annually

6. Determine desired frequency of communications to various channels
 
 
  • Daily
 
  • Weekly
 
  • Monthly
 
  • Annually
 
  • Examples: President to Board of Directors - Monthly by meeting and weekly by e-mail, supplemented by website Committee Chairs to Committees - Monthly by meeting, Weekly by e-mail
 
7. Determine the person responsible for ensuring the implementation of the communication plan

8. Monitor results

If you feel you need better communications at your association, what are you doing differently to accomplish your desired results?

"Insanity: Doing the same thing over and over again and expecting different results."

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