101 Tools to List and Sell More Real Estate and Have Fun Doing It
The Real Estate Net is a fascinating place to meander these days, rich with new possibility at every turn. We've uncovered some goodies in cyberspace that lie within easy reach of any real estate agent or broker at a computer. Please feel free to add your favorites to the list.
Brian Boero, Partner, 1000watt Consulting, (shown at left) shared some gems at the recent Inman Real Estate Connect Conference in New York City. We have borrowed heavily from his presentation, "50 Tools and Technologies to Help You in a Slow Housing Market." His PowerPoint presentation is available to Inman News subscribers and to Connect Conference attendees.
Things That Will Help You Work Smarter and Cut Costs
Use simple (and cheap!) online tools to manager your deals.
Kill your fax machine. Buy a Tablet PC.
Store your docs online, not in a file cabinet.
Use your lawyer less! FREE
Stop buying software. Work on the Web.
Never forget anything. FREE
Get a FREE conference line.
Use your cell phone. Never "have to run back to the office."
Computer tech support for real estate agents.
Control headcount. Use freelancers.
Hire a virtual assistant.
Things That Let You Engage Customers and Prospects in New Ways
Learn a new language.
Conduct meetings online. FREE
Send a stylish electronic newsletter.
Offer discounts to your clients and follow-up with personalized mailings.
Add chat to your web site. FREE
Collaborate with clients and colleagues using wikis. FREE
Organize and share property photos with everyone -- or someone.
Markup photos, maps, and floor plans online.
Share neighborhood, city, county, and state demographics.
Share your presentations with clients and prospects. FREE
Things That Will Help You Grow Your Professional Network.
Send and receive referrals online.
Reconnect with old colleagues. FREE
Learn from others. FREE
Blogs (and Web Sites) You Should Read (and Watch).
Make sense of change.
Get news from the newsmakers.
The Good News Place to Be
Keep an eye on real estate geeks.
Read the award-winning Inman News/ActiveRain blog.
Niche blogs are a smart move for real estate agents. This one is downright spooky.
Look at things from a different angle.
My favorite real estate fauxtographer ... real estate advertography in the Big Apple.
Dive into things that confuse you (at first).
Understand the power of reputation.
Market Smarter - and Cheaper
Create a single property web site for each and every listing.
Send your lisings everywhere -- from one place.
Create video. audio, and photo tours -- from one place.
Create virtual tours. Tour properties and neighborhoods.
Add floor plans to your virtual tour.
Change the colors of the walls and ceilings. Use a virtual pallette.
Create killer online flyers. Distribute them everywhere.
Turn plain docs into great looking PDFs. FREE.
Know who's coming to your web site and measure your marketing.
Find out what on your web site visitors like -- and don't like.
New Advertising Opportunities
Create hyper-targeted ads in Facebook.
Advertise online - in your neighborhood.
Target your advertising to your farm.
Advertise on many sites in your market from one place.
Technologies That Help You Leverage Your Knowledge.
Reevaluate your web site. Start with a blog. Seth Godin says, "Get a RealTown Blog!"
Things That Shrink Space and Time
Create your own maps. Put them on your web site. FREE.
Bring the house or neighborhood to them with video.
Technologies That Help You Meet the Neighbors
Mingle with property mavens in your community. FREE.
Answer real estate questions from consumers in your market. FREE.
(Frances Flynn Thorsen, e-PRO, SRS, ACRE, is Managing Editor of RealTown.com. She publishes several blogs, including RealTown Report, The REALTYGram Blogger, No Blogger Left Behind, The FAT Lady Blog, and Web Women Giving Circle Blog.)