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2008-02-02 14:00:00

101 Tools to List and Sell More Real Estate and Have Fun Doing It

The Real Estate Net is a fascinating place to meander these days, rich with new possibility at every turn. We've uncovered some goodies in cyberspace that lie within easy reach of any real estate agent or broker at a computer.  Please feel free to add your favorites to the list.

Brian Boero, Partner, 1000watt Consulting, (shown at left) shared some gems at the recent Inman Real Estate Connect Conference in New York City. We have borrowed heavily from his presentation, "50 Tools and Technologies to Help You in a Slow Housing Market."  His PowerPoint presentation is available to Inman News subscribers and to Connect Conference attendees.

Things That Will Help You Work Smarter and Cut Costs

Use simple (and cheap!) online tools to manager your deals.

VREO Real Estate Dashboard is secure place for your documents. Send and receive faxes right from your computer.Go paperless with e-signatures.

Kill your fax machine. Buy a Tablet PC.

Store your docs online, not in a file cabinet.

Play The Real Estate Game® with leading coaches Joeann Fossland, e-PRO, GRI, PMN, SRS, ACRE and Patti Kouri (and me, sometimes).Have FUN playing the real estate game.

Use your lawyer less! FREE

Stop buying software. Work on the Web.

Never forget anything. FREE

Get a FREE conference line.

Use your cell phone. Never "have to run back to the office."

Computer tech support for real estate agents.

Control headcount. Use freelancers.

Hire a virtual assistant.

Things That Let You Engage Customers and Prospects in New Ways

Learn a new language.

Conduct meetings online. FREE

Send a stylish electronic newsletter.

Offer discounts to your clients and follow-up with personalized mailings.

Add chat to your web site. FREE 

Collaborate with clients and colleagues using wikis. FREE

realPING offers your Web visitors a chance to connect with you on the phone TOLL FREE, and there are no long distance charges on either end of the call.Connect your web site to your phone.

Organize and share property photos with everyone -- or someone.

Markup photos, maps, and floor plans online.

Share neighborhood, city, county, and state demographics.

Share your presentations with clients and prospects. FREE

Things That Will Help You Grow Your Professional Network.

Send and receive referrals online.

Reconnect with old colleagues. FREE

Learn from others. FREE

Blogs (and Web Sites) You Should Read (and Watch).

Make sense of change.

Get news from the newsmakers.

The Good News Place to Be


Keep an eye on real estate geeks.

Read the award-winning Inman News/ActiveRain blog.

Niche blogs are a smart move for real estate agents. This one is downright spooky.

Be inspired.

Real estate bloggers learn how to blog in an eight-week Webinar series.Learn how to blog.

Look at things from a different angle.

My favorite real estate fauxtographer ... real estate advertography in the Big Apple.

Dive into things that confuse you (at first).

Seth Godin told REALTORS recently in Las Vegas, "Get a FREE RealTown Blog!"Escape conventional marketing wisdom.

Understand the power of reputation.

Market Smarter - and Cheaper

Create a single property web site for each and every listing.

Send your lisings everywhere -- from one place.

Create video. audio, and photo tours -- from one place.

Create virtual tours. Tour properties and neighborhoods.

Add floor plans to your virtual tour.

Change the colors of the walls and ceilings. Use a virtual pallette.

Create killer online flyers. Distribute them everywhere.

Turn plain docs into great looking PDFs. FREE.

Know who's coming to your web site and measure your marketing.

Find out what on your web site visitors like -- and don't like.

New Advertising Opportunities

Create hyper-targeted ads in Facebook.

Advertise online - in your neighborhood.

Target your advertising to your farm.

Advertise on many sites in your market from one place.

Zillow offers advertising opportunities as well as a host of FREE options to share information about your listings and other properties in your market area.Target homes in your zip code.

Technologies That Help You Leverage Your Knowledge.

Reevaluate your web site. Start with a blog. Seth Godin says, "Get a RealTown Blog!"

Things That Shrink Space and Time

Create your own maps. Put them on your web site. FREE.

Bring the house or neighborhood to them with video.

Technologies That Help You Meet the Neighbors

Mingle with property mavens in your community. FREE.

Answer real estate questions from consumers in your market. FREE.

(Frances Flynn Thorsen, e-PRO, SRS, ACRE, is Managing Editor of She publishes several blogs, including RealTown Report, The REALTYGram Blogger, No Blogger Left Behind, The FAT Lady Blog, and Web Women Giving Circle Blog.) 

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