Sep. 28, 2013
It's the weekend, but instead of the usual diversion having nothing to do with Manhattan lofts, I'd like to do a short riff on a pice in The Real Deal this week, When Is A Penthouse A Penthouse? TRD quotes some of the usual suspects (including The Miller,
Jul. 12, 2013
In my July 12, 2012, a tale of 2 lofts: did (removable) decor add $126/ft to value of one 32 West 18 Street loft?, I address one of the oddities about marketing lofts: the same bones and basic condition do not necessarily get the same market response. For
Mar. 21, 2013
Another pure (actual day) One Year Ago on Manhattan Loft Guy post from N’Awlins.... A year ago today I was snarking about the Public Relations efforts of Some Real Estate Agents who are very good at PR and were successful at selling a lovely classic lof
Jul. 28, 2012
Honestly, I would applaud the featured article in tomorrow’s Sunday Real Estate section in the New York Times, Ruthless Came the Stager, even if Elissa Gootman had not spelled my name right (or had not spelled it at all). She hits some very important po
Aug. 1, 2009
I am led to these ruminations by a lovely loft with a potentially over-the-top renovation in a prime Manhattan loft neighborhood priced around $1,000/ft. There is nothing in the pix or floor plan to suggest that anything that is stated in the glowing list
Oct. 7, 2007
Marketing a loft is all about attracting the right buyers with the right set of expectations, then meeting those expectations. “Sun-drenched” better be bright; “classic” loft better have character; “soaring” ceilings better not be 10 feet, etc. Since not all lofts are created equal, some indication of how this one is different is a very good thing.
Jun. 1, 2007
impressive marketing structure to build interest
Marsha Frances at PruDE has a new listing, the 2d fl at 124 W 18 St, which she is not showing until an open house on June 13, then is showing at th... [Read More]
New York, New York
Sandy Mattingly is Manhattan Loft Guy; now with The Corcoran Group (http://corcoran.com/ ; but see the disclaimer at the bottom of the page), he can be reached most easily at Sandy@ManhattanLoftGuy.com or 917.902.2491, and followed on Twitter @ManhattnLoftGuy (note "mis-spelling").
After 7+ years, the blog has moved. Links here on RealTown will work for the foreseeable future, but new posts (and all the old content) has migrated to ManhattanLoftGuy.com.