May. 7, 2013
We are excited to announce that The Language of Luxury has been invited by our LOL media partner, Luxe Corp, to cover the Club e-Luxe International Summit in Paris on June 12, 2013.
May. 6, 2013
“How can YOUR marketing message stand out in a sea of very similar communications from your competition who also claim they stand for the same thing?”
May. 3, 2013
In Part 2 of this article series we offered a definition of a brand position. Your brand position is that part of your luxury brand identity and promise of value that you must actively communicate to your target market in such a way that it establishes a
May. 1, 2013
A common concern expressed by our luxury real estate personal and company branding clients is coming across as too pretentious with their new brand identity. Some have trepidation about alienating prior clients whose homes may not be in the top tier of t
Apr. 30, 2013
Recently, a website was called to our attention, in the realm of luxury goods and services, that exemplifies many of the principles that we focus upon in our luxury real estate personal and company branding practice.
Apr. 26, 2013
Without a focused strategy and a unique “point of view” as a luxury real estate marketing professional, you are just spinning your wheels with social media. And, this becomes a colossal waste of time! Without original content, you might as well re-cha
Apr. 22, 2013
Co-marketing is a great way to create a buzz about your luxury real estate marketing practice and expand your sphere of influence. The key is to find the right non-competitive partners who share the same target market as you.
Apr. 18, 2013
Authenticity, in communicating your personal or company branding through luxury real estate website design is paramount! Your colors need to be authentic not only in expressing your personal preferences but also in reflecting your local environment.
Apr. 15, 2013
In Part 3 we showed an example of creating a Wine Country personal brand identity based on the colors of red and white wine: burgundy and gold. Here, in Part 4, we circle back to our samples of shells and focus on the texture of the sea scallops that are
Apr. 11, 2013
In luxury real estate website design and personal branding, we “dial-in” to our client’s DNA, their unique brand identity as expressed through their favorite colors, their personality, their values and other dimensions of their personal brand that m
Apr. 9, 2013
Many luxury home markets are in vacation destinations, which means buyers are seeking a relief from the stress of their current environment when they purchase a vacation home. Therefore, using intense colors in your personal and company branding may be ja
Apr. 8, 2013
In a recent article series, A Whale of a Good Time, we talked about the importance of setting aside time to get out, meet new people and pursue new interests that can broaden your knowledge base just for the joy of learning.
Apr. 2, 2013
In Part 1 of this article series we indicated that, as a luxury real estate marketing professional, a marketing mindset is an abundance-based mindset. A selling mindset is a scarcity-based mindset.
Mar. 29, 2013
America is known at the melting pot where different cultures live and work together. As a luxury real estate marketing professional it is paramount that you understand and appreciate the nature of your clients’ backgrounds, including their countries of
Mar. 27, 2013
In part 1 of this article series, we discussed the importance of having a Point of View (POV) as a journalist via the media of your blog. This is essential if you want to engage online readers and build a loyal audience of raving fans who are interested
Mar. 25, 2013
The world of professional journalism and the media in general are two subjects that are mostly unfamiliar to luxury real estate marketing professionals. Yet, to fully engage in and leverage the amazing marketing benefits of social media you need to know
Mar. 22, 2013
Recently, we saw an article by a Forbes magazine writer titled, Is Blogging Dead?” and that got us thinking about how that question might apply to luxury real estate marketing. Blogging has been around for some time now. Has it already become passé? We think blogging is alive and well providing you are blogging in English vs. “Googlish”.
Mar. 20, 2013
In marketing luxury real estate, being a market leader is not always a picnic. Why? As a market leader, you are often the target of many challengers. Just look at the onslaught of competition that the icon brand, Apple, is now facing.
Mar. 18, 2013
In this article series we explored an essential principle that can play a big role in adding value to luxury real estate personal and company branding. Your provenance, which is your history, background, lineage, pedigree, or heritage, can contribute mig
Mar. 14, 2013
Great luxury real estate personal and company branding is all about telling a great story that engages your target market, establishing trust by building credibility and sparks word-of-mouth advertising.
Santa Barbara, California
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