Nov. 5, 2013
Which comes first, a logo or a brand? A logo is a design of arranged letters, lines, or images. A logo is not a brand. Just because you have a symbol of a key, or antique doorknocker, or an Ad... [Read More]
Nov. 4, 2013
As a luxury real estate market leader it is imperative to continuously think strategically in order to outdistance your challengers. That is why it is essential to study the strategies of the most highly valued brands in the world.
Oct. 31, 2013
As a luxury real estate marketing professional, it is important to understand the different cultures one deals with. Knowing about different cultures around the world and in our country's e... [Read More]
Oct. 29, 2013
In Part 1 of this articles series we discussed the importance of thinking strategically and studying the brand strategies of the most valued brands in the world if you want to sustain your own market leadership as a luxury real estate professional.
Oct. 28, 2013
Not long ago someone sent us a link to a video, where a well-known speaker (a real estate broker) emphatically stated that all real estate is alike. As long as you know the basics, i.e., farming and writing an offer, you can be tops in any of the differe
Oct. 23, 2013
In Part 1 of this article series we discussed that Google’s new algorithm, Hummingbird, will be a game changer for many luxury real estate marketing professionals who have been building their online reputation through blogging. Content is still kin
Oct. 22, 2013
Google recently unveiled its new search algorithm, named “Hummingbird”. Once again they have changed their rules for search engine optimization and this can have a significant impact on your luxury real estate website ranking.
Oct. 18, 2013
Top-of-mind status for your personal or company brand is the ultimate goal for achieving market leadership because it can translate directly to your bottom line.
Oct. 16, 2013
Luxury real estate marketing professionals should include as, part of their blog posts, a section covering local news. This would include restaurants, seasonal events, and locals of note.
Oct. 15, 2013
To achieve market leadership fast, as a luxury real estate marketing professional, you must identify an uncontested or under served market niche that you can service better than anyone else in your marketplace, with passion.
Oct. 11, 2013
If you are thinking of creating a new luxury real estate brand for yourself or your company, or if you are thinking of re-branding keep this in mind if market leadership is your quest: THINK BIG!
Oct. 10, 2013
Many luxury real estate professionals set out to make a name for themselves or to establish a new independent firm and emerge as the standout luxury brand in their marketplace.
Oct. 7, 2013
Luxury real estate personal and company branding is an art. But, it is also a science, as it requires a considerable amount of research and objective analysis to get it right. What is at stake when you nail a luxury brand?
Oct. 1, 2013
Luxury real estate marketing professionals are faced with the double-edged sword: the dilemma of finding the balance between high tech and high touch. In the long run, it is high touch that will win out. Here is how high tech is currently winning the lu
Sep. 30, 2013
Luxury real estate personal and company branding is truly an art. At its finest, the result is something exceptional: a complete brand package that just stands out and stays in your mind long after your first impression of the brand.
Sep. 26, 2013
As a luxury real estate marketing professional, the more you understand about great architecture the more you will be able to relate to buyers and sellers of architecturally significant homes.
Sep. 24, 2013
Capturing the attention of luxury homebuyers is often the first step toward success as a luxury real estate marketing professional. But, how does one accomplish this in a time-starved world, where competition for attention is fierce?
Sep. 23, 2013
In marketing luxury real estate, location can play a big role in pricing a home for sale. The most exclusive luxury neighborhoods stand out in the buyers mind like popular luxury brands. Homes in neighborhoods that come to mind first often command the hig
Sep. 12, 2013
Luxury goods and services companies who tie their brand to popularity of celebrities as ambassadors of their brand as a luxury brand strategy, run the risk of the celebrity falling out of go... [Read More]
Sep. 5, 2013
Sometimes, marketing luxury real estate is selling the dream, it takes a little magic!
Santa Barbara, California
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.