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The Language of Luxury

Luxury Real Estate Websites: What You Need to Know About Google’s New Algorithms

Oct. 22, 2013
Categorized in: Real Estate Web Design
Google recently unveiled its new search algorithm, named “Hummingbird”. Once again they have changed their rules for search engine optimization and this can have a significant impact on your luxury real estate website ranking.

Luxury Real Estate Personal & Company Branding: What is Your Brand Worth?

Oct. 18, 2013
Top-of-mind status for your personal or company brand is the ultimate goal for achieving market leadership because it can translate directly to your bottom line.

Luxury Real Estate Marketing Tip: Why Write Localism Posts

Oct. 16, 2013
Categorized in: Luxuy Marketing Articles
Luxury real estate marketing professionals should include as, part of their blog posts, a section covering local news. This would include restaurants, seasonal events, and locals of note.

Luxury Real Estate Brand Strategy: The 2013 Emerging Luxury Brand of the Year - Part 3

Oct. 15, 2013
To achieve market leadership fast, as a luxury real estate marketing professional, you must identify an uncontested or under served market niche that you can service better than anyone else in your marketplace, with passion.

Luxury Real Estate Brand Strategy: The 2013 Emerging Luxury Brand of the Year

Oct. 11, 2013
If you are thinking of creating a new luxury real estate brand for yourself or your company, or if you are thinking of re-branding keep this in mind if market leadership is your quest: THINK BIG!

Luxury Real Estate Brand Strategy: The 2013 Emerging Luxury Brand of the Year

Oct. 10, 2013
Many luxury real estate professionals set out to make a name for themselves or to establish a new independent firm and emerge as the standout luxury brand in their marketplace.

Luxury Real Estate Personal & Company Branding: Benefit by Studying Up-and-Coming Luxury Brands

Oct. 7, 2013
Luxury real estate personal and company branding is an art. But, it is also a science, as it requires a considerable amount of research and objective analysis to get it right. What is at stake when you nail a luxury brand?

Luxury Real Estate Marketing Tip: Balancing High Tech and High Touch

Oct. 1, 2013
Categorized in: Luxury Marketing Tips
Luxury real estate marketing professionals are faced with the double-edged sword: the dilemma of finding the balance between high tech and high touch. In the long run, it is high touch that will win out. Here is how high tech is currently winning the lu

Luxury Real Estate Personal & Company Branding: The Complete Brand Package

Sep. 30, 2013
Luxury real estate personal and company branding is truly an art. At its finest, the result is something exceptional: a complete brand package that just stands out and stays in your mind long after your first impression of the brand.

Luxury Real Estate Marketing Tip: Follow Your Passion for Architecture!

Sep. 26, 2013
Categorized in: Luxury Marketing Tips
As a luxury real estate marketing professional, the more you understand about great architecture the more you will be able to relate to buyers and sellers of architecturally significant homes.

Marketing Luxury Real Estate: Capture Attention with Motion Graphics

Sep. 24, 2013
Categorized in: Luxuy Marketing Articles
Capturing the attention of luxury homebuyers is often the first step toward success as a luxury real estate marketing professional. But, how does one accomplish this in a time-starved world, where competition for attention is fierce?

Marketing Luxury Real Estate: Luxury Neighborhoods are Like Luxury Brands

Sep. 23, 2013
Categorized in: Luxury Marketing Tips
In marketing luxury real estate, location can play a big role in pricing a home for sale. The most exclusive luxury neighborhoods stand out in the buyers mind like popular luxury brands. Homes in neighborhoods that come to mind first often command the hig

Luxury Real Estate Personal & Company Branding: If the Shoe Fits

Sep. 12, 2013
Categorized in: Luxury Marketing Tips
Luxury goods and services companies who tie their brand to popularity of celebrities as ambassadors of their brand as a luxury brand strategy, run the risk of the celebrity falling out of go... [Read More]

Luxury Real Estate Marketing Brand Strategy: How to Erase Your Unwanted Online Tracks

Sep. 3, 2013
Categorized in: Luxuy Marketing Articles
Identifying an under served market niche that you can service better than anyone else in your marketplace is a surefire luxury real estate marketing brand strategy that can help you achieve to top-of-mind status, fast. Here is an example of this principle

Luxury Real Estate Marketing: The Many Faces of Luxury

Aug. 30, 2013
Categorized in: Luxury Marketing Tips
As a luxury real estate marketing professional, it is important to understand the many faces and accompanying personalities that define a luxury brand. The above Beverly Hills camouflage is on Rodeo Drive which is "the" street for the big brands, and now

Luxury Real Estate Marketing Tip: The Courage of Kindness

Aug. 28, 2013
Categorized in: Luxury Marketing Tips
Whenever we are asked to define what it takes to be a great luxury real estate marketing professional, our answer is: “Cultivate the courage of kindness”. Kindness (and a good sense of humor, of course), is the ultimate luxury.

Luxury Real Estate Marketing: Do You Have a Local Brand Strategy?

Aug. 26, 2013
Categorized in: Luxury Marketing Tips
In presenting your luxury real estate marketing plan to your sellers, you should emphasize your strategy for marketing locally as well as globally. Do you have a local brand strategy?

Luxury Real Estate Marketing: The Power of Top of Mind Status Part 2

Aug. 20, 2013
Categorized in: Luxury Marketing Tips
As we stated in part 1, those luxury real estate marketing professionals who are bent on gaining or sustaining market leadership, achieving top-of-mind status is the ultimate goal. The first brand name that comes to mind commands the lion’s share of t

Luxury Real Estate Marketing Tip: Let Them Eat Cake, And…

Aug. 14, 2013
Categorized in: Luxury Marketing Tips
We are often asked for creative luxury real estate marketing tips. One of the ways to get new listings or buyers is to create an event.

The Language of Luxury

Santa Barbara, California

GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

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Recent Comments

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RE: Luxury Real Estate Branding: Communicating with Colors #2
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RE: Luxury Real Estate Branding: Communicating with Colors #2
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