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RSS FeedIs our National Association Helping or Hurting Us? |
Oct. 1, 2007
Things have changed rapidly in the past ten years in communication and marketing strategies but it seems as
if the biggest changes are happening this year as social networking and online communication send out information as fast
as your fingers can type or your Podcast can be uploaded. A bi-product of this is that people are extremely well informed
and up to date with facts, figures and data. Because of this we are expecting more from service providers than ever
before. As Realtors we must be armed with statistics, understanding of markets and trends not only in our local area but
in the nation as a whole to be competitive and credible.
On the Today show on Friday it became painfully obvious that the leadership of NAR, who is the face of the
Realtor, had no such preparation. He could not pick out the top 3 fastest growing markets in the U.S. and he had no
statistical information the made any sense whatsoever. If given the benefit of the doubt that he was caught unprepared NAR
certainly does not understand that corecting the information with blogs, video responses and statistical data released
immediatley afterword would have been appropriate and helpful. Prior to this post I could find no such rebuttal anywhere.
But I was able to find the Today show interview on YouTube along with some pretty negative comments about our association
and members.
As a professional in Real Estate I do not believe it is my job to cheerlead for my industry. My job is to
service my clients to the best of my ability. This includes providing accurate information about the current market
conditions. It is no wonder that the general public has such low regard for this profession. We need to present ourselves
as putting the interest of our client above our own at all times. Even if it hurts our pocketbook. If we do not change
course quickly we will become as obsolete and ineffectual as our National Association seems to be.
Vicki Brannock is a Realtor in Prescott Arizona.
