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Vicki Brannock's Real Estate Cafe

Arizona

Dishing it up- information and opinons on market trends, issues, technology and advances in Real Estate and related industries by Vicki Brannock, e-pro, ABR. Comments are Encouraged! Please note comment area below each post.

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Vicki Brannock's Real Estate Cafe

Marketing Green Materials in Housing

Aug. 16, 2007
Categorized in: Marketing

 

    There are many features that buyers look for in purchasing a home. One of the most interesting is the “green” materials. Materials are considered "green," when they generally help reduce energy use more than conventional materials or are manufactured in a way that has less of an impact on the environment. Energy efficiency has come in to focus recently with rising costs and concerns about global warming. It doesn’t matter anymore whether you personally believe it or not, people are talking about it everyday and I am seeing more clients asking informed questions regarding construction and use of materials.

     Sales of such materials such as foam insulation and faux wood shingles are stronger than ever and a survey last June from the National Association of Home Builders and McGraw-Hill Construction projected increases of green homes to be between 5% and 10% of US housing starts by 2010, up from 2% in 2005. (Source:RealEstateJournal.com).

     This trend is not going away so now is the time to familiarize ourselves with these products and their benefits. Highlighting the use of green materials when selling a house can make an impact and provide an edge in this market.