Nov. 29, 2007 - Clients are Cutting Off Their Nose To Spite Their Face

Well it has begun in earnest. The seller/investor/developer…you name it has begun blaming the listing agent for their dilemma. My team associate was informed today by a long term partner whom he had made a heap of money over the last few years that he was giving the commercial listing that he had worked for over a year and a half to another agent. Never mind that he had, at the first sign of the slow down, worked creatively to split and sell pieces of this property and marketed it with the same urgency as if it was his own. Another agent not affiliated with our team but representing a neighboring subdivision from ours was fired and replaced. I could go on with several other examples but if you are an agent you have your own stories. I happen to know that each of the examples cited were wrongly dismissed. These agents had poured considerable time, effort and money into these projects and felt that they would be treated with professional courtesy and respect. Unless you have been living under a rock for the past year you certainly know what is happening in real estate. No one saw the extent of this problem and we still don't know what is going to happen. But what is an agent to do when the seller is ready to shoot the messenger. I have tried to reason with my clients regarding the realistic price and the length of time selling their asset is going to take in this current market. Some listen and some don't. I am spending about 30% of my expected commission up front on marketing.

This turn of events gives me pause. My philosophy has been that I am a partner with my clients. I don't sugarcoat and continually feed them facts. It is important now more than ever to establish ourselves as not some interchangeable entity that can be discarded without cost but as a professional partner who has as much at stake as any other partner. Maybe it is our own fault in how we have presented ourselves in the past but that time is gone and we have to reinvent our image or we will be nothing but a car salesman on a generic lot, interchangeable and not important in the scheme of things. We will become obsolete.

Vicki Brannock is a Real Estate agent in Prescott Arizona. You can email me at Vicki@Prescott-re.com