Many companies are fleeing from California in order to escape the high cost of doing business there. Whereas Nevada's business-friendly climate, conducive regulations, and unparalleled recreation and quality of life have been attracting businesses. In fact, Nevada has been seeing this influx of companies for several decades now, but it really didn't start gaining national media attention until 2003 as a great place to do business.

This increased attention can be related to several different factors, including bold new marketing campaigns developed by EDAWN, a coalition of Nevada economic development organizations. The coalition has generated countless marketing campaigns that have bolstered attention, and has drawn business into Nevada in droves.

Their recent campaign, "Missing," was somewhat of a spoof on several Californian icons that included the California Grizzly Bear, the happy California cows and the Golden Gate Bridge which all came up missing. In the campaign, it turns out all of these icons were driven out by the high cost of doing business in California, and were found thriving in Nevada's business climate.

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Should you have any questions or need further information, please don't hesitate to contact me. Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
www.SellingNorthernNV.com
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521

Source of Information Publication: 2006/2007 Business Resource and Relocation Guide, Reno Gazette Journal
Title: California Marketing