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Broker Level Online Marketing

Blog by Scott Pierce
San Francisco, California

Close more deals with a broker level Online Marketing plan vs. every agent out on their own.

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Broker Level Online Marketing

333 1st Street Condominium Coming Soon.

Oct. 2, 2008
Categorized in: Buyers

 

Click the "Walkable" map below to find out all of the fantastic places around 333 1st Street. You will see that it is a walkers paradise with a "Walkable score" of 91 (out of 100) for this property because of all the great things around!


Go to the Property Website for 333 1st Street.

You will find detailed information, photo slideshows, videos, neighborhoood and 'walkable' maps and more.

Affordable Bathroom Makeovers

Apr. 27, 2008
Categorized in: Sellers

Daily Real Estate News  |  April 25, 2008

Affordable Ways to Makeover Bathrooms

Source: The Washington Post, Terri Sapienza (04/24/08)

A dreary, outdated bathroom can be a home sale deal breaker.

Remodeling magazine says the average price of a mid-range bathroom remodel in 2007 was $14,445. But $500 worth of nips and tucks can upgrade the room, says Lytel Young, host of HGTV’s "Save My Bath."

"There are three important things in a bathroom," Young says. "Clean, simple, and orderly. That's the key for every budget, whether it's $500 or $40,000."

He recommends these inexpensive steps to sellers whose baths need a facelift:

  • Rip out the dated medicine cabinet and replace it with a big mirror.
  • Replace the lighting with new sconces on both sides of the mirror plus a new overhead fixture on a dimmer.
  • Re-caulk the tub and shower.
  • Repaint with a neutral color, but decorate with big, fluffy colorful towels.
  • Hang some framed art.

If you are interested in a 'bathroom makeover' call me. I have a person that does this type of light construction who is dependable and very resonable.

 

San Francisco Condo March Sales Statistics

Apr. 24, 2008
Categorized in: Market Stats

 

Condominium sales were down down dramatically, year over year (March 2008 vs. March 2007).

The most expensive condominium to close escrow in March 2008 was the "rarely available TOP TOP FLOOR Four Seasons penthouse apartment" at 765 Market Street, #G. Aside from the amazing views from the 41st floor, it also boasts:

"2 master suites, maid's quarters with separate service entrance, 10'+ ceiling heights, formal dining/office/library, upgraded gourmet kitchen, Brazilian Cherry hardwood floors." - San Francisco MLS

It was listed for $8,975,000 and closed for a price which has been withheld. Regardless, no other condominium closed above $2.7m.

A 390 sqft studio on Nob Hill, listed at $325,000, sold for $330,000 for this weeks bargain condominium.

In District 5, a district which includes Noe Valley, Eureka Valley/Dolores Heights, Haight Ashbury, etc., sales were down from 29 to 21 in March 2008 while prices rose from $845,000 in March 2007 to $856,000 March 2008.

In District 9 (SOMA, South Beach, Potrero Hill, Mission Bay, Inner Mission, etc) sales plummeted from 52 in March 07 to 36 in March 08, but prices rose nicely from $679,000 to $772,000 in March 08.

Click on the image to the left for a PDF of the entire report.

Contact Scott Pierce for more information at 415-595-3519 or scott@sfcondomap.com

 

San Francisco #2 in "Top 10 Best Cities for Home Sellers"

Apr. 10, 2008
Categorized in: Sellers
Tagged with: real estate, san francisco

How is the market? That is what I get asked every single day from at least one person. My answer is always, depends on the property.

Forbes.com just released a Top 10 Best Cities for Home Sellers list by analyzing and comparing "job growth, amount of new construction, vacancy rates, and credit availability" in the top 40 metro areas in the United States.

And San Francisco ranks #2, just behind San Jose, CA and above Salt Lake City and Austin, TX!

There are buyers in San Francisco and when the conforming loan limit recently jumped from $417,000 to $729,750, it made it easier for them to get financing. In addition, our economy is still doing well, and perhaps more importantly, it is more diversified than in 2000 during the dot.com revolution.

It is definitely not a market where every property goes over asking with multiple offers, but there are certainly properties that are getting multiple offers and going 6-figures over asking. And more than just a few. At the same time, there are properties that are sitting, and not selling at all. For these properties, it seems like no matter how much the agents lower the price, they still sit.

The tale of two markets, which is quintessential San Francisco.

San Francisco Real Estate District Map

Apr. 5, 2008
Categorized in: Buyers

District 1—Northwest: Central Richmond, Inner Richmond, Jordan Park/Laurel Heights, Lake, Lone Mountain, Outer Richmond & Sea Cliff.

District 2—Central West: Central Sunset, Golden Gate Heights, Inner Parkside, Inner Sunset, Outer Parkside, Outer Sunset & Parkside.

District 3—Southwest: Ingleside, Ingleside Heights, Lake Shore, Lakeside, Merced Heights, Merced Manor, Oceanview, Pine Lake Park & Stonestown.

District 4—Twin Peaks West: Balboa Terrace, Diamond Heights, Forest Hill, Forest Hill Extension, Forest Knolls, Ingleside Terrace, Midtown Terrace, Miraloma Park, Monterey Heights, Mount Davidson Manor, Sherwood Forest, St. Francis Wood, Sunnyside, West Portal, Westwood Highlands & Westwood Park.

District 5—Central: Buena Vista Park, Clarendon Heights, Corona Heights, Duboce Triangle, Eureka Valley/Dolores Heights, Glen Park, Haight Ashbury, Mission Dolores, Noe Valley, Parnassus/Ashbury Heights & Twin Peaks.

District 6—Central North: Alamo Square, Anza Vista, Hayes Valley, Lower Pacific Heights, North Panhandle & Western Addition.

District 7—North: Cow Hollow, Marina, Pacific Heights & Presidio Heights.

District 8—Northeast: Downtown, Financial District, Nob Hill, North Beach, North Waterfront, Russian Hill, Telegraph Hill, Tenderloin & Van Ness/Civic Center.

District 9—Central East: Bernal Heights, Central Waterfront, Inner Mission, Mission Bay, Potrero Hill, South Beach & South of Market.

District 10—Southeast: Bayview, Bayview Heights, Crocker Amazon, Excelsior, Hunters Point, Mission Terrace, Outer Mission, Portola, Silver Terrace & Visitacion Valley.

Market your property to Chinese buyers in Chinese

Mar. 31, 2008
Categorized in: Sellers

 

If you are planning on selling your property to one of the largest buyer segments in the local San Francisco Bay Area real estate market, you can not do it in English-only anymore.

In a recent article in the San Francisco Chronicle, it was reported that 20% of one new condo building's buyers were foreign, and that Chinese were in the top 5 of the list.

With San Francisco's close proximity to Asia, the large Asian population and the recent developments by the Chinese government to allow Chinese citizens to buy real estate overseas it is wise to make sure that your property is being marketed properly to this market.

Marketing vs. Translation

While there are translation widgets available that will translate your properties information into every language in the world, reviews by native speakers often reveal that they are less than perfect when conveying your properties unique characteristics. Translation like these do not pick-up on translating English nuances well into foreign languages at all.

At sfcondomap.com, a recent listing also prominently offers information in Chinese that captures the true meanings and essence of the English text. The differences can be as dramatic as reading bad writing vs. good writing to the reader! And this will effect their perception of your property.

The "Best Practices" in marketing to particular foreign buyers is to have a native speaker that is fluent in the target markets language and that is also fluent in real estate marketing to do the translation. You can see the example at sfcondomap.com here.

For more information on marketing your property to foreign buyers, please contact Scott Pierce at 415-595-3519 or email at scott@sfcondomap.com.

 

A photographic tour of Eureka Valley in San Francisco

Mar. 27, 2008
Categorized in: Buyers

Welcome to the beautiful Eureka Valley neighborhood of San Francisco.

Photographs are courtesy of NoeHill in San Francisco. Please visit their main website here and their very well written and comprehensive history of Eureka Valley here.

"The recorded history of Eureka and Noe Valleys began in 1845 when José de Jesús Noe, the last Mexican alcalde (mayor) of San Francisco, was granted Rancho San Miguel, four thousand acres which spread across Twin Peaks and down into the valleys lying to the east."              - NoeHill

Please visit our Eureka Valley photographic tour here.

 

306 Eureka Street: A Grand Victorian Renovated Condo

Mar. 22, 2008
Categorized in: Featured Properties

Click the "Walkable" map below to find out all of the fantastic places around 306 Eureka Street. You will see that there is a very high "Walkable score" of 86 (out of 100) for this property because of all the great things around!


Go to the Property Website for 306 Eureka Street.

You will find detailed information, photo slideshows, videos, neighborhoood and 'walkable' maps and more.

New Development Sales (03/08/08)

Mar. 8, 2008
Categorized in: Market Stats

For more information on San Francisco condominium sales and closings, including list price, detailed property information, MLS listing information or anything else, email us here and send us the property name and unit number.

Of the 8 sales listed, only the 3 Jackson Square listings were on the MLS. Which would make the MLS reported sales statistics much lower than they really are.



235 Berry

#603 sold for $675,000
#614 sold for $735,000
#705 sold for $870,000
#711 sold for $857,000


Park Terrace

#310 sold for $960,000


Jackson
Square
#G sold for $1,200,000
#H sold for $1,595,000
#PH-3 sold for $2,700,000

 
Jackson Square


Park Terrace

 

San Francisco New Condo Development Sales for the week ending 02/29/08.

Feb. 29, 2008
Categorized in: Market Stats

For more information, including list price, detailed property information, MLS listing information or anything else, email us here and send us the property name and unit number.

Of the 10 listed sales, only 3 of them were in the MLS.

1 South Park
#408 sold for $1,850,000

310 Townsend
#110 sold for $920,000
#312 sold for $764,000

733 Front
#209 sold for $720,000
#306 sold for $567,000

Park Terrace
#410 sold for $960,000

The Palms
#525 sold for $579,000

The Potrero
#528 sold for $837,500

Symphony Towers
#V401 sold for $380,000
#V402 sold for $384,000


Interior at 1 South Park


The brick facade at 310 Townsend

San Francisco Real Estate January 2008 Single Family Home Market Wrap

Feb. 27, 2008
Categorized in: Market Stats

For all reports:
   
http://stats.sfcondomap.com

(Report includes map of 
all district and sub-district
names and locations.)

Click on the image to the left for the report (pdf).

While many other real estate sites and news shows talk about how bad the real estate market is, January 2008 stats (published and released by the San Francisco Association of Realtors) show continued strength for San Francisco single-family home sales.

While four out of ten districts (4, 8, 9 & 10) had sales decreases in the number of transactions, only two districts had price decreases, Districts 9 and 10.

District 5 had 13 transactions in January 2007 at a median sales price of $1,180,000, while in January 2008 there were 17 transactions at a median selling price of $1,530,000. And Days on Market fell from 66 to 48 in the same time period.

Districts 1, 2 & 4 also saw median price increases of over $200,000 year over year as well.

Local buyers, relocation buyers and international buyers are all participating strongly in the San Francisco real estate market with most of the better properties selling faster than almost anytime in the last year.

If you are looking to buy or sell property in San Francisco, please contact me for a comparative market analysis and to review our sales & marketing plan for your property or to talk about buying a place.

Scott Pierce
local: 415-595-3519
toll free: 800-788-8508
SFCondoMap: Where people find properties

New Development Sales (12/03/07)

Dec. 8, 2007
Categorized in: Buyers

New Development Sales for the week ending December 3, 2007

235 Berry:
2/2/1000 sqft - $860,000

325 Berry: Park Terrace
#418 - $895,000
#520 - $1,095,000
#617 - $721,000

451 Kansas: The Potrero
#362 - $550,000
#409 - $725,000
#420 - $214,500 (BMR)
#448 - $786,000
#607 - $479,500
#631 - $780,000

201 Sansome Street: The Royal
1 bed, 806 sqft - $650,000

1 South Park: South Park
#205 - $1,250,000
#206 - $950,000
#406 - $1,060,000
#409 - $1,375,000

310 Townsend Street:
#201 - $1,040,000

San Francisco October 2007 2-4 Unit Sales Numbers

Dec. 4, 2007
Categorized in: Developers

San Francisco October 2007 2-4 Unit Sales Numbers

(click on the picture to the left for a PDF of the report)

Scott Pierce, Realtor
415-595-3519
scott@sfcondomap.com
http://www.sfcondomap.com

San Francisco's October Condominium Sales Market Wrap

Dec. 4, 2007
Categorized in: Buyers

San Francisco's October Condominium Sales Market Wrap

(Click on the picture to the left for the pdf of the report along with district and sub-district names)

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Untitled Entry

Dec. 3, 2007
Categorized in: Financing

 


Federal Govt offers "0 down" up to 107% financing
to singles/couples earning up to $121,589 (more for families)!


Listen up Buyers*,

While prices are coming down in the bay area, this may be a golden opportunity for you to own your first home and the Government is offering help.

And this is for both non-conforming and conforming loans.


CALHFA Programs offer:

- Zero down

- Up to 107%CLTV to cover all closing costs

- Deferred Down Payment Assistance

- Below Market Interest Rate for 30 yrs at 6.375% for one loan

- Interest only option available for the first 5 yrs

- Automatic Mortgage protection program up to 6 months


You can earn up to $121,589 for the family of two in San Francisco and San Mateo and Still Qualify or $95,532 for Alameda and Contra Costa counties.

Email me today to get the budget/mortgage excel worksheet to look at your finances to see if you can afford to buy a home and if so for how much based on your current income, credit score and most importantly your budget!!