Vendor Reviews

There are countless vendors in the real estate space all promising a lot.

The following are selected vendors that I know about from my own use or from my professional conversations with colleagues, that market to real estate brokers.

Search Engine Optimization

While you can do SEO on your own, if you can afford it, it does pay to have it handled professionally. SEO changes a lot so you have to be actively involved in the SEO process regardless of who is doing it for you, but it is better to have a professional making sure you are on top, or at least as 'on top' of Google, etc as possible.

Mark Parker, Blackwater Consulting Group

Randy Eagar at WebsTarget SEO

Email me for updated info on SEO Vendors

Website Referral

During many conversations with colleagues and analyzing broker level Google Analytics, the following websites typically refer the most traffic to a broker website when uploaded/displayed properly:

Trulia (the leader for sending traffic to your broker site)
Craig's List
Zillow

Email me for more specific information on Website Referral statistics

Website / Lead Management System

A good website and lead management system is key to your success. How you plan to implement your Online Marketing Program, the resources you have available and the commitment from your people all affect what system is best for you.

The problem is that every vendor will tell you that they are a 100% solution. That is impossible. You need to know what you are going to do before you start interviewing vendors, and then make sure you get a vendor that has a solution that can do what you want to do.

Though no vendor solution is perfect, a good solution will have several ways of accomplishing the same goal, while making other goals at least easy to do and not impossible.

Two that I know work well are:

AgentAchieve

NetAspects

I talk to colleages at various companies all the time and am always asking for more updated information and success stories as well as what to watch out for in the market.

If you have information on these or any other vendor in this space, please email me your information and contact information for follow-up.