More than likely, your home page is not the most visited page of your website. If you are active in SEO, SEM and Referral Website Traffic almost any page on your website is likely to be ‘landed’ on by prospects.
Rotating call-to-action banners and Landing Pages
By analyzing Google Analytics, you will be able to make observations about your website visitors that will allow you to craft unique ‘call-to-actions’ that have a goal of getting them to either sign-up for a property search or to give you their contact information for some other information (open house info, school report, etc).
How your call-to-actions are written and presented are critical in making it easy for the prospect to do business with you.
Think like Amazon.com
People are at your website for only a few reasons. The quicker you make getting to the information they want with One Click and add value at the same time, the more likely you will achieve your website goals.
This is where looking at the Google Analytics data is key. You have to make sure that you are putting the right message in front of the right person as much as possible without leaving out any key markets.
Landing Pages: The Soldiers of Your Website
The best landing pages are about specific actions or promotions (Free Home Warranty, Seller’s Guarantee, etc) or specific sales markets / key words (Danville, CA Homes for Sale or a particular neighborhood or condominium complex perhaps).
A good landing page maximizes SEO and SEM on many levels as well as providing the prospect with One Click ability to find what they are looking for. Someone searching for San Ramon Real Estate, Homes for Sale etc could easily find this page here, which gives them numerous ways to One Click the information they expect to find and it includes other reasons to contact us.
It is important to create appropriate call-to-actions on every page of your website while also having specific Landing Pages supporting your SEO and conversion efforts while giving prospects Amazon.com like One Click ability to find what they are looking for.
Make is clear and easy for people to do business with you and more business will come to you.
RSS Blog Feed