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Comparable Sales (CMA) / Market Analysis
This is arguably the most important part of the whole sales process. While every aspect is exceedingly important, if you price the property too high and you will not attract the right buyers and if you price too low you leave money on the table.
If you already have a MLS Home MarketWatch Portal, you will have a good idea of your property's price range. If you do not have one, email me for more information or click above.
During our first discussion, I will ask you about your property. How many bedrooms, bathrooms, square feet, upgrades, etc. I will take this information, and before and our first meeting I will do the following:
Comparable Market Analysis
I look at MLS at similar properties that are currently on the market or that have recently sold. From this I select the most appropriate properties, and then I use this to come-up with a general listing price range.
Property Preview
During our first meeting I will ask you to give me a tour of the property. I will take notes and with your permission some photographs, from which I will then come up with a more narrow listing price range.
Market Analysis
A Realtor has always got to be on top of the market. I go to sales meetings every week, Broker Tour every Tuesday, I talk with other agents (both at Vanguard and other firms around The City and Bay Area) about their listings, sales and the market, I read a lot and I write this blog which helps me. Reading is great, but Reading - Analyzing - Writing is even better!
The Market Analysis helps me adjust my more narrow listing price range up or down depending on how the market is doing. Pricing a property without knowing where the market is going can be disastrous.
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