A recent article in the Orange County Register discusses the marketing of one's home when looking to sell it in today's tough real estate market.  With so many homes on the market, it is crucial to not only price your home competitively but to reach the largest amount of potential buyers possible with your marketing efforts.  The days of creating a listing with a few pictures and purchasing ads in the local paper are over, mainly because today's technologies create a variety of unique and creative ways to market one's home.  With the popularity of searching for homes on the Internet at an all-time high (with studies showing that around 80% of home searches begin on the Internet), utilizing an array of technologies will help your home stand out in a crowded marketplace.

When creating a listing with your real estate agent, make sure that the photographs of your home are professional-looking and give the viewer an overall portrait of your home and its qualities.  General pictures of the outside and inside do not excite; make sure to focus on the unique aspects of your home to set it apart from other homes on the market (in these difficult times, chances are that a similar home in your neighborhood will be for sale).  Besides pictures, virtual tours are a great marketing tool that literally gets the viewer inside your home for a personalized tour. 

After creating your listing and marketing tools, the next step is to find ways to get this information to the general public in an effective way.  With so many people utilizing Internet search engines (Google, Yahoo, etc...) for finding real estate, your home will need to have a heavy Internet presence outside of putting your home on the Multiple Listing Service and Realtor.com.  Find an agent who is knowledgeable of high-ranking Internet websites where you may place your listing.  Also, search for an agent or agency with a successful, high-ranking website of their own.  If you can get front-page placement on a top-ranked website, the amount of eyes that see your home will increase exponentially.  This is why sites like San Clemente Coastal Living are an invaluable tool for real estate sellers and buyers.  When someone performs a keyword search on one of the aforementioned search engines, they will click on the first few links that they see.  Having your listing on the home page of a top-ranked website increases your chances of selling your home quickly, which is tough to do in today's market.  Try doing keyword searches of your own to uncover these competitive websites; this will help in finding an agent/agency who understands the value of the Internet with regards to the buying and selling of real estate in the present-day market.

For more information on the variety of techniques San Clemente Coastal Living utilizes to sell your San Clemente real estate, please do not hesitate to contact us.