Some points of discussion on the new RE/MAX Internet Listing Strategy

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Hi everyone,

I have been thinking about this since the announcement by RE/MAX and here

are a few thoughts:

1. Is the idea to get an MLS participant from as many markets as possible

to supply local listings to a national site?

2. IDX participation is not 100% in all markets, and in fact,

participation is low in some of those markets that began with the policy

opt in as opposed to opt out. Any marketing RE/MAX does as to how

"complete" their aggregation of listings is nationwide, should (and

probably will be) be scrutinized by competitors of RE/MAX.

3. Not all IDX implementation is the same. There are MLS local options.

How is RE/MAX going to get around the following IDX Rule?

Section 18.3.13 - Listings obtained through IDX must be displayed

separately from listings obtained from other sources, including

information provided by other MLSs.

Doesn't this "nix" the idea of having all the IDX solutions displayed

from one web site?

Saul

Saul Klein
CEO, InternetCrusade