A recent comment on RealTalk: "I am not sure at this point what a well thought out Ineternet marketing strategy would be, or how to get results."

My response:

Your target market should be a market you access to, or one within which you have influence or are already known.

1. Your neighborhood or subdivisions within your neighborhood.

2. Your social circles such as friends, family, church, clubs, etc.

Begin by telling everyone you know that you are in the real estate business. Tell them that you are in the business and would appreciate their business and any referrals. Tell them on a regular basis. Don't be shy about this. If your friends and family will not do business or send business to you, who will.

Always ask, "have I done everything possible to earn your referral business?

Create online profiles on MySpace, FaceBook, RealTown, and Zillow...remember, you want as many people as possible to find you.

If you have any spare time, take "up time" if your office has such a thing. Sit other people's open houses. While sitting the open house, work on your blog.

Real estate is a numbers game. Some Suspects will become Prospects. Some Prospects will become Clients. The average term of homeownership is 5 to 8 years so not everyone you talk to today will need your service today, but talk too as many people as possible and meet as many new people as possible every single day. Make it a point to give away at least 35 business cards a day. Write down the following and put them on your wall and look at them frequently"

Be Found

The marketing you do today creates the business of tomorrow

Put your name in front of people over and over again

Be Different

Remember, if someone sees your marketing today, it will be easier for them to see your marketing tomorrow.

What do your have to market, each and everyday?

Yourself, Your Services, Your Listings

Establish your Vision today, then begin to plan to achieve that vision. Create a business plan, a technology plan, a marketing plan, and a web site plan.

Make sure you have a permanent e-mail address and a permanent phone number.

Do all these things and a little luck will be sure to find you, and your real estate career will grow.

Saul