Your listings are my listings...What's wrong with this picture?

A newly licensed broker sets up shop in AnyTown USA. Our new broker has no listings and no buyers and comes up with an ingenious new business model.

1. He joins his local association of REALTORS and also the MLS.

2. He buys the Sunday newspaper and selects the 250 most attractive properties offered for sale in the newspaper (listings of other brokers) in a number of different price ranges.

3. He runs a full page ad in the Newspaper for the next 60 days, showcasing 250 properties. If one sells, he replaces it with another (he calls the listing brokers daily to inquire of the availability of the listings).

4. Under each listing in his ad he states that the listing was provided courtesy of the listing broker, with no contact information for the listing broker.

5. In his ad he also states: "Why pay full fare to sell your home? Massive commission discounts available. If you are not listed with me, YOU ARE PAYING TOO MUCH and BEING RIPPED OFF BY YOUR BROKER."

His theory is that interested buyers will call him and he can represent them in the purchase. He also believes that some people may not realize that he is not the listing broker of all these properties and it may bring him listing appointments. In addition, he'll get those home owners interested in discounted services and he will list their properties for a flat fee of $100 and place the listing in the MLS.

What's wrong with this picture?

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Saul