Hi everyone,
       
Listserv is a Trademark (like Kleenex) and if you look through the e-PRO
course, you will see we always refer to it in proper noun format...Listserv
and not listserv. In the e-PRO glossary in the course we define a LISTSERV
as:
       
>>
Listservs/Mailing lists - Those mailing lists in which the participants
share a common ground (same business, etc.) and they come together through
e-mail discussions using technologies like Listserv(R).
<<

Webopedia says:

>>
A LISTSERV is an automatic mailing list server developed by Eric Thomas for
BITNET in 1986. When e-mail is addressed to a LISTSERV mailing list, it is
automatically broadcast to everyone on the list. The result is similar to a
newsgroup or forum, except that the messages are transmitted as e-mail and
are therefore available only to individuals on the list.
<<

The Trademark term LISTSERV is currently a commercial product marketed by
L-Soft International.  

We are often asked "what about Internet Bulletin Boards and
Forums...wouldn't they be better and easier than an e-Mailing list?"

The most effective form of internet communication is anything "pushed" at
people...e-mail, which is why mailing lists (LISTSERVS), even though old
technology, are still the best way to consistently reach the most
people...most people go to their "inbox" multiple times a day.
       
Using mailing lists for MLS beta testers has been effective. They are also
effective as a one way communication flow, telling committee members what
happened at a meeting. To get a good multi way conversation going requires a
"critical mass" of participants or/and a good moderator or "electronic
publisher."
       
Forums/Bulletin Boards have not done well in the industry...web based is
still too much work for most REALTORS. Blogs are catching on slowly, and
with our including blogs in the e-PRO course, more and more REALTORS will
begin to use them.
       
Blogs are great for one way communication, such as an association
e-newsletter.
       
If you haven't been there, go to http://RealTownBlogs.com

You can set one up (as many as you like) for free for your association. Your
members can also set up blogs for their own use, again, at no charge...so
help us let everyone know. I recently wrote an article on blogging which I
will post in its entirety here in the next few days.

Saul
      
Saul Klein
President, InternetCrusade