Vision and Mission

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Hi everyone,

Your organization must have both a Vision and a Mission and those charged

with carrying out the day to day operation of the organization, as well

as those charged with the "bigger picture" (Leadership) should be able to

recite the Vision and the Mission of the organization as most of the

daily efforts should be those things which advance the over all

performance of the organization in the attainment or at least the

movement in the direction of attainment of the Vision and the Mission of

the Organization.

It is also important for your members to know the Vision and Mission of

the organization...display it at every opportunity.

Following is from some of my Leadership and Strategic Planning Material:

>>
Vision
. Vision Statement - How the organization will be described in the
future.
. A vision statement should be realistic, credible, well

articulated,
easily understood, appropriate, ambitious, and responsive to change. It

should orient the group's energies and serve as a guide to action. It

should be consistent with the organization's values. A vision should

challenge and inspire the group to achieve its mission.
. A strategic plan is the "blueprint" for an organization's work.

The
vision is the achievement of that plan.a description in words that

conjures up a similar picture for each member of the group of the

destination of the group's work together.
. Another way to get at the Vision of an organization is to ask: If

we accomplish what we want to accomplish as an organization, how will we be

described in the future?

Mission
A Mission Statement typically describes an organization in terms of its:
. Purpose - why the organization exists, and what it seeks to
accomplish
. Business - the main method or activity through which the
organization tries it fulfill this purpose
. Values - the principles or beliefs that guide an organization's
members as they pursue the organization's purpose NAR Vision The NATIONAL

ASSOCIATION OF REALTORS strives to be the collective force influencing

and shaping the real estate industry. It seeks to be the leading advocate

of the right to own, use, and transfer real property; the acknowledged

leader in developing standards for efficient, effective, and ethical real

estate business practices; and valued by highly skilled real estate

professionals and viewed by them as crucial to their success.

Working on behalf of America's property owners, the NATIONAL ASSOCIATION

OF REALTORS provides a facility for professional development, research

and exchange of information among its members and to the public and

government for the purpose of preserving the free enterprise system and

the right to own, use, and transfer real property.

NAR Mission
The core purpose of the NATIONAL ASSOCIATION OF REALTORSR is to help its

members become more profitable and successful.

CAR Vision
The REALTOR organization will be the pre-eminent source of essential

business services and the association of choice for real estate

professionals committed to excellence.

CAR Mission
The purpose of the CALIFORNIA ASSOCIATION OF REALTORS is to serve its

membership in developing and promoting programs and services that will

enhance the members' freedom and ability to conduct their individual

businesses successfully with integrity and competency, and through

collective action, to promote the preservation of real property rights.

Saul