Saul's Notes

Blog by Saul Klein
San Diego, California

A collection of notes and observations by Saul Klein, CEO of InternetCrusade.

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Saul's Notes

September 2007

Political Action and your Contributions

Sep. 16, 2007

RPAC contributions have always made sense from my perspective, not only as a real estate professional, but also as a property owner. For me, as a real estate professional, I have always considered RPAC contributions a “cost of doing business.” As a property owner, I look at my RPAC contributions as a way for me to have my interests represented as a property owner. If you think about it, there is no real voice in congress for property owners EXCEPT for the voice of REALTORS.

 

I intend  to publish some of the RPAC success stories over the next few months and I encourage you to click on the link and make a contribution each time…just $5 if you think the below success is a benefit to you and/or your buyers and sellers. Of course if you can afford more than $5.00, please contribute more (http://RPAC.RealTown.com)

 

Keeping Banks Out of Real Estate:

  • NAR secured, for the fifth consecutive year, a one-year prohibition in the FY07 Transportation/Treasury/HUD Appropriations bill, preventing the Department of the Treasury from finalizing its rule that would allow banks to offer real estate brokerage and management services. 

What This Means for REALTORSÒ

  • Banks won’t be permitted to enter the real estate business for another year. The prohibition will remain in effect until September 30, 2007.

 

I know many of you already contribute to RPAC and congratulations for that…$5.00 more can help make a difference. If you have not contributed, give up one or two Starbucks for the good of your business. http://RPAC.RealTown.com

 

Job Opportunity - Submitted by Trulia

Sep. 9, 2007
Starred by: 1 Member

Regional Development Manager

The Regional Development Manager will be responsible for the successful execution of grass roots real estate marketing activities to increase industry awareness and adoption of Trulia. This role will focus on marketing initiatives within specific regions and top U.S. metros to build Trulia’s listings coverage and customer satisfaction, ultimately opening the door to more sales opportunity. The ideal candidate is already a well-rounded marketing enthusiast adept at evangelizing a company vision in front of a public audience. You must thrive in a fast-paced, dynamic environment, and it is essential that you work well with sales, marketing, vendors & partners to deliver concrete results.


Primary Responsibilities:

·         Identify, analyze and execute regional grass roots marketing initiatives to increase industry adoption of Trulia and listings coverage within specific markets in support quarterly sales goals (includes education, training, media, co-marketing, PR, events and partnership development)

·         Roll out national marketing initiatives at a regional level, tailoring them to individual opportunities for sales team to increase revenue

·         Get involved in local networking and industry-related events as both a speaker and neighborhood ambassador, educating the industry on the benefits of working with Trulia

·         Work closely with marketing and sales team on promotions and affiliate programs to increase key account sales



Qualifications:

·         At least 3 years background in a training, sales and/or account management capacity

·         Background in real estate and internal team training is ideal

·         Excellent presentation & written communication skills among both technical & non-technical audiences

·         Demonstrable success building “purple cow” marketing campaigns that deliver results

·         Experience with Internet commerce, blogging and online marketing tactics

·         Superior attention to detail and ability to multitask

·         Team-oriented but also a self-starter, able to learn and work independently with minimal supervision

·         Excellent Microsoft Office skills, particularly Excel and PowerPoint

·         At least a BS degree and demonstrable strong analytical skills

 

Benefits and compensation:

  • Full benefits including medical, dental and 401k
  • Competitive compensation package including paid vacations

If you are interested in this opportunity, please email your resume and cover letter to jobs@trulia.com with the position title "Regional Development Manager" on the subject line nbgrwq      .
Thank you and we look forward to hearing from you!
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Zillow & Google at NAR Conference In Vegas Nov 14

Sep. 6, 2007
Tagged with: conference, expo, las vegas, nar

As Chair of the NAR Business Technology and InformationServices Forum, please accept my invitation to attend what I thinkwill be one of the highlights of the NAR Conference in Las Vegasin November. Mark your calendar for Wednesday, November 14, 2007at 1:30 pm to 3:30 pm

I am very excited that Rich Barton of Zillow and Justin McCarthyof Google have agreed to fly in to participate in the Forum. I'lldo the interviewing. We are going to carve out more time forquestions from the audience.

Make your plans now to attend. Leave the myths and speculationat the door and make up your own mind and take some valuable tipswith you. You will probably never have the opportunity to askquestions of these very sought after speakers again.

Rich Barton, CEO of Zillow. Mr. Barton founded Expedia, Inc. in 1994and was its President, Chief Executive Officer and director fromNovember 1999 to March 2003. Mr. Barton was a directorof InterActiveCorp from February
2003 until January 2005. He launched Zillow in February 2006.Mr. Barton holds a B.S. in industrial engineering fromStanford University.

Justin McCarthy, a member of Google's Strategic PartnerDevelopment team joined Google from DoubleClick Inc., where he wasthe General Manager, Entertainment & Travel Networks andresponsible for leading the business development and advertisingsales effort behind DoubleClick's Entertainment & Youth Network.In that role, McCarthy managed partnerships and directedadvertising relationships with top tier customers.

Discussions will include:

New Media
Death of the Classified Ad
Myths and Realities of Google and Zillow - Friend or Foe
Getting the most out of Internet Marketing
Prospecting online for buyers and sellers and building your online persona
Fulfilling Consumer expectations in an online world
Lead Generation and Expectations
Generational Aspects of the Web
User Generated Content
Social Networking
Web 2.0
Widgets, APIs, Mapping, Privacy
Mistakes to avoid when starting up a keyword or search engineoptimization (SEO) campaign

And wait... there's MORE!!

Use the Post a Comment feature below to let me know what questionsor topics you would like covered at the event.

You'll kick yourself if you miss this one.

http://NARexpo.InternetCrusade.com

Saul
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