• Aug. 20, 2007 - Price, Price, Price!!!
The caption Location, Location, Location, should be changed to Price, Price, Price!
I maintain as my mantra that to sell a home in a reasonable amount of time, you must price it comparably to others in the area. Real estate agents that promise Sellers a prompt sale of an overpriced property do those clients a dreadful disservice as well as muddy the waters for others with a more realistic view. I’ve heard statements like “I know it’s seriously overpriced, but it is a listing & maybe I’ll get calls . . .” However, another consideration is if your track record for selling your listings is poor that’s not very good for soliciting other business, is it? What is the chance of that disappointed seller recommending you to market their friend’s home? Certainly a reputation for overpricing listings puts a big dent in your credibility with others in the real estate community, as well.
The client hires us to do a job and speak from experience & knowledge and that sometimes means relaying what they may not wish to hear. I realize the customer is always right, however; as in all things, honesty is the best policy. |
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