In today’s real estate market, it is becoming increasingly difficult to sell homes. While many builders are no longer offering incentives such as flat screen televisions to entice buyers, individual home sellers are still trying to lure potential buyers with creative offers. 

 

One such unorthodox idea is from a seller in western Wisconsin. According to the Minneapolis Star Tribune, Bob Fanning will name whoever purchases his home as the beneficiary of a $500,000 ten year term life insurance policy. Fanning’s home, listed at $498,900, could end up paying for itself if Fanning, 69 years old, doesn’t make it to see 2018.

 

Certainly this is a gamble for any home buyer and may not ultimately be the reason the home is purchased, but it is certainly an interesting idea that is causing the home to get some media coverage.