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� Jan. 29, 2008 - WI4C2TS - Who's Behind Your Real Estate Agent?

How much do you know about the company behind your Real Estate Agent? Generally speaking, Agents are independent contractors and you're really just hiring them, not their company (right?). Well, early in my real estate career I learned that the company behind the agent has a lot to do with their training, attitude and even their integrity. Plus, should you ever have a problem with the Agent you've hired, you may be turning to his or her office to get things set right. You see, technically, when you hired your agent you actually hired their broker... though you'll probably never be aware of this unless something goes wrong (and then it's too late). That's one of the reasons I chose to join Keller Williams Realty. From the company's beginning they chose to encourage a positive culture of integrity and honesty that today permeates most Keller Williams offices and agents. I could feel it in the air when I visited my office for the first time (versus several other firms I visited that just didn't have it... the culture). That positive culture fit right in with my business and personal beliefs and it can be summed up with the company-wide acronym WI4C2TS (pronounced "Why-Four-See-Two-Teas"). These initials stand for:

Win-Win - Or no deal
Integrity - Do the right thing
Customers - Always come first
Commitment - In all things
Communication - Seek first to understand
Creativity - Ideas before results
Teamwork - Together everyone achieves more
Trust - Begins with honesty
Successs - Results through people

If you read the brief paragraph about my business and personal beliefs it's pretty easy to see why I not only found Keller Williams a perfect fit, but why I have prospered in their environment. While the real estate world can be rough and full of questionable business people and practices, it's nice to work in a place full of positive, ethical people that are committed to doing the right thing. I can't speak to every agent and every office, but every Keller Williams class or event that I've been to, and every KW training material that I've ever read, has been right in line with WI4C2TS... and THAT's the kind of company you want behind your Real Estate Agent.


Ryan Cave, The "Caveman"
Truth, Honor & Personal Integrity
214-789-9366
www.CaveRealty.com

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� Apr. 17, 2008 - RE: WI4C2TS - Who's Behind Your Real Estate Agent?

Posted by Brent Mitchell
Very nice post Ryan.  Keller Williams truly is a place that helps it's agents proper due to the positive environment.  Training, education and culture have made KW the brokerage of choice for thousands of agents.
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All things pertaining to real estate in the areas north of Dallas (i.e. Plano, Frisco, Allen, McKinney, Lucas, Fairview, etc.).

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