"Being good at anything is merely the combination of desire, knowledge, and practice," according to Recruiting Coach Steven Morris.  He shows real estate broker/owners how to grow their brokerages through recruiting top real estate agents.

He shared the above KEYS TO SUCCESS with me recently when I told him that YES I would like to start recruiting licensed real estate agents in California to my brokerage -- but I lacked the confidence to begin just yet. 

I have a GREAT training system for my new company.  I'm very experienced and willing to help newbie agents get started.  I enjoy paying my agents the TOP commission possible.  But how to get the agents on board?   "I'm just not that good at recruiting," I lamented.  And he replied with the above quote.  "Being good at anything is merely the combination of desire, knowledge, and practice."  So I thought about it.  Hmmm.... how can I apply that to me?

KNOWLEDGE - Well I don't have a lot of knowledge about this topic, but I can study and read and research.  I can observe others, and ask questions, and find out.  Knowledge is something we acquire as we journey along; and the best part is that ANYONE can learn (as long as they are willing)!

PRACTICE - I can take my new-found knowledge and put into practice by doing it every day.  It's good old Cal Poly "Learn by Doing" philosophy.  My son is reading a book that shows how those few "geniuses" are merely folks who are dedicated to extreme practice -- most over 10,000 hours before they achieve their acclaimed success in the pinnacle of their careers.  Well, I can definitely practice but I think I'm too lazy to put in 10,000 hours.  Okay, okay, not lazy... just too busy... (keep telling myself that).

DESIRE - This is the one quality that I cannot acquire or be taught or learn to master.  Desire is my passion, it's what fuels me every day.  This is what keeps me going, over hurdles, through challenges, around obstacles.  Sometimes it even wakes me up in the middle of the night with a great idea! 

I'd like to add one more quality to take you from GOOD to GREAT:

PURPOSE - This is the meaning of your life, radiating from deep within.  When your life has a purpose, you know that God created you for something special.  You are a precious resource.  God is counting on you to fulfill your life's mission.  This is the driving force keeps me going, keeps me focused on my big-picture goals.  It gives me joy deep in my soul.

So that's what I'm going to focus on every day.  Desire, knowledge, practice, and purpose.  Thank you, Steven, for your positive encouragement and inspiration. 

Steven Morris "has an extensive real estate sales, real estate recruiting and real estate sales management  background that is guaranteed to help you grow your business by coaching you in sales, recruiting, retention, sales management, business planning, and marketing," according to his web site. To contact Recruiting Coach Steven Morris, call him at 888 - 326 - 3949 or go to www.MorrisWilliams.net.

Regina P. Brown
Broker, Realtor®, e-Pro
Author of eBook "Stop Foreclosure Fast: Solutions to Save your House"

Text copyright © 2009 R.P. Brown, All Rights Reserved