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RLSC Real Estate Training Blog

Blog by Rich Levin
Rochester, New York

Designed to educate and inform Real Estate Agents on a variety of topics. I share with you information that until now I only shared with Coaching Clients. Get my thoughts and insights from actual coaching sessions.

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Make Your Own Market

Oct. 14, 2008

Why does the stock market keep dropping and rising?  It is obvious.  A huge number of people sell their stock and drive the prices down.  And then the smart bargain hunters buy at the reduced prices.  The same is true in the Real Estate market only the Sellers, unfortunately, are not investors; many of them are homeowners who can’t afford the houses they bought or builders who overbuilt.

The point is that the smart bargain hunters are buying now.  How do you find these smart bargain hunters?  Create them.  If you see this as the bottom or near bottom of your market  call your spheres of influence and past Clients, send the message in your marketing that for first time homebuyers and Real Estate investors this may be one of the best times to be actively looking. 

At my health club, the manager is now looking to buy because I had this conversation with him.  Many of my friends are encouraging their children to buy their first home.  At my synagogue a young married couple is now actively looking and another couple is selling their existing, paid off, home and moving up because they realize the advantage they have selling in a range where houses are selling and buying in a range that the market is more stagnant.

All of this activity is happening because I am spreading the word.  Create your own market.  If you don’t believe it is the best time.  Then watch the statistics in your market closely and once you are convinced get out there and do a bunch of people a big favor.  Encourage them to take advantage of this market. 

 

 

 

User Comments

1. RE: Make Your Own Market

Written by: Joseph Coretti
Oct. 15, 2008

You have a great point. I just don't want to be the person telling my client that this is the bottom when I don't know that for sure. I know I am looking to buy some investment property and that is how I put it to them. Just in case the market drops another 20%.

Joseph Coretti
Milford CT Real Estate

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