A recent Client who was keeping Rich Levin Planning Charts religiously all of a sudden stopped and focused on day to day issues.  Despite her declining production, my best efforts couldn’t get her to make keeping the numbers a priority. 

So I asked, “What is it going to take… how can I convince you that not keeping your numbers, being ignorant of your numbers is the cause for your struggling.  It is why you didn’t catch the decline before it hit your wallet.  We would have identified the source of the decline and then we would have put strategies and tactics in place to stop it.  We would have found opportunities to be one of the Agents in your marketplace that is growing through a slowing market.”

I can say all this with confidence because many of my clients have increased their production throughout these slow times by managing their business based on the intelligence and insight that they get from knowing their numbers.
When she got back to it she said to me, “Rich, that is the most important thing I did this year to regain control of my business.” 

It is extremely powerful to manage your business by goals broken down to monthly sales and listings; and weekly appointments measured in a way that gives you actionable information about your business.  She is right this is the most important thing you can do for your business.