RLSC Real Estate Training Blog

Blog by Rich Levin
Rochester, New York

Designed to educate and inform Real Estate Agents on a variety of topics. I share you with you information that until now I only shared with Coaching Clients. Get my thoughts and insights from actual coaching sessions.

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Recent Comments

RE: Out of Control Part 2
As a REP, scheduling my days is a hard thing to do...
RE: You Have a Tough Job
Wiil you tell this to all the consumers who think...
RE: What is the Opposite of Success?
Wow, that is a great distinction to make! I've alw...
RE: Fear-It means your close
That is a great quote, Rich. I believe I've seen t...
RE: Marketing Time is Getting Short
Lisa, I have better than suggestions.  For th...

Marketing Time is Getting Short

Mar. 11, 2008

Once the weather breaks for spring the markets across the countries change; more Buyers start actively looking.  More Sellers start doing prep work and calling Agents.

Your best sources of business are your Spheres of Influence and your past clients; both their repeat and referral business.  If you are “Top of Mind” when this activity begins you will add many sales to your business.  If you are not these sales simply go to the next Agent that comes along. 

You have about a month before the weather breaks; probably less.  Get a mailing piece in the hands of these people NOW!  If you have a good website, direct them to it.  But the best thing you can do for your spring business is to put a piece of real mail in their hands.  Or lose the best part of the market with your best sources. 

My Clients do this using the mailing templates we teach and year after year more and more of them have million dollar sales months in April and/or May.  Then our goal is to keep that momentum going all the way to Christmas.  It starts now.

User Comments

1. RE: Marketing Time is Getting Short

Written by: Lisa
Mar. 11, 2008

Do you have any suggestions for what kind of mail to send?

I really appreciate your comments. Thank you!

Lisa

2. RE: Marketing Time is Getting Short

Written by: Rich Levin
Mar. 12, 2008

Lisa, I have better than suggestions.  For the past twelve years I have worked with my Coaching Clients sending postcards, measuring results, making small changes, sending the next month.  Until we came up with four elements that make up the design of a postcard that gets responses from nearly every mailing sent.  Here are the four elements, a significant presence of the Agent, active Real Estate, the Agent’s personal brand, and either a personal message on the Sphere of Influence mailings or a market message on farm mailings.

I created a marketing product that you can see as the featured product on my home page RichLevin.com.  Listen to the audio CD’s.  Open the CD of samples, download the workbook.  Follow the simple instructions and I promise you more return on your marketing than any other design or product out there. 

I also priced this very reasonably so that any Agent could easily afford it and make a hundred times return on their investment in just a few months. 
Thanks for the nice comment about your confidence in my comments

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