Questions always come up whether farming works.  Is it worth it?  If so, how do I make it work for me?
Farming, done right works; and it doesn’t take six months or longer for it to work, if you do it correctly.  When you farm, send relevant neighborhood data, houses sold over the past year, along with your commitment to the neighborhood and you get results immediately.  Follow up with postcards, mailings, web messages, blogs, podcasts and other media with relevant sales and listing information along with your honest analysis of how it impacts the property values.  Unfortunately, telling people how to decorate and get rid of their grubs does not send a powerful message that you can get their house sold for the most money.  When you send relevant information results come immediately.  Farm in this way consistently and results will also come continuously.