Welcome to the New RealTown! Submit Feedback
Member Login | Join RealTown
The Real Estate Network

RLSC Real Estate Training Blog

Blog by Rich Levin
Rochester, New York

Designed to educate and inform Real Estate Agents on a variety of topics. I share with you information that until now I only shared with Coaching Clients. Get my thoughts and insights from actual coaching sessions.

Subscribe

Your E-mail Address:
Subscribe to:

Recent Comments

RE: YOU ARE NOT IN BUSINESS. YOU ARE IN MARKETING.
Truer words were never spokesn.   You hi...
RE: Excellent Quick Thinking and Great Rapport
With today's technology there is no excuse for put...
RE: Excellent Quick Thinking and Great Rapport
I have sold many homes just because I was the firs...
RE: Excellent Quick Thinking and Great Rapport
So true... It's all the small things that make big...
RE: Self Confidence in Real Estate
Negative talk about one's self is defeating one's...

Deal or No Deal

May. 28, 2009

Talking to a Seller about pricing, here’s the language.  After explaining that there is more competition and therefore most houses are staying on the market longer; and after you have gone over your market analysis showing them the days on market and sale price statistics from this year versus last year or the year before including and the details on the homes that are currently on the market competing with theirs; after you perceive that they understand those things, you say,

“So, you have a choice, you can price the house to test the market or you can price the house to sell in thirty days, which in this market might still take longer than that.  The real question is this, ‘if you were still here in the house a year from now would that be ok with you?  Or do you want to be moved on long before then?"

It’s sort of like the Real Estate version of deal or no deal?  Price it to test the market and take a chance or price it to sell quickly and take what you can get for it.  Deal or no deal.

Like any “technique” you need to be comfortable and rehearse this before you put it into practice.  In many markets around the country, it is the right message.


 

User Comments

There are currently no user comments for this entry. Be the first to post a comment!

Write a Comment

Your Name:  RealTown Members: Click here to login
Your E-Mail: 
Your Website: 
Subject: 
Your Comment: 
Notifications: 
Privacy: 
Verification: 
To verify that you are a human and not a script, please enter the verification word from the image into the box on the right.