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Real Estate, financial education and much more.

Blog by PeggyAnn McConnochie
Juneau, Alaska
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Book Review Day!
Posted at Real Estate, financial education and much more. by PeggyAnn McConnochie
Jun. 16, 2008
Categorized in: Welcome to my Blog!
Tagged with: advertising, book review
Made to Stick; Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath
Random House 2007
 
I have always been fascinated by  advertising; not just the stuff that you see in the want ads section, but the ads that motivate you to do something or stop doing something in all mediums; ads where you hear the music and recognize the ad and the product, or see the logo and know the name of the company.
For example, almost everyone watches the Super Bowl. Some like me watch for the actual gameJ, but far more people watch for the great TV ads that run during the game. What I always look for in the ads is how many do I remember after the game? Which really “sell” a product and which are done to receive awards?
Effective advertising is essential to the success of our business. How do we make what we write, print and say more effective? Brothers Dan and Chip Heath have written what I call the “bible” for getting our advertising to “stick.”
Their message revolves around their key rules to get your advertising to “stick;” simplicity, unexpectedness, concreteness, credibility, emotional, and stories.
The book is filled with stories that illustrate their points. Funny, heartwarming and serious they do an amazing job of helping you to see how you can put their rules into action immediately.
Click the link above or go by your local bookstore today. As they say you will be glad you did. J
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