Sometimes we just need to take a break and start from the beginning. In fact it is cathartic to sit down at least once a year and take the time to assess our strengths and weaknesses, our opportunities and threats. It allows us to see what we are doing well and what we need to work on, it also allows us to look at the market around us and determine where the opportunities may now be versus the past several years and to assess the current and potential future threats. This type of assessment is referred to as a SWOT Analysis. It is a worthwhile exercise you should take the time to use to improve your business. A free resource on SWOT is available at www.businessballs.com.

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