It's baacck! That's right, walking your neighborhood "farm" area is back and just as successful as it was in the past! You may have thought that fancy brochures or e-mail campaigns or refusing to practice the art of farming (that is; choosing a neighborhood and working to develop a rapport with those that live within that area by walking through the area and knocking on the doors of those who live there and introducing yourself and letting them know that you are the expert in that area so if they know of anyone who wants to buy or sell in that are you are the one to call...whew, more on the "how tos" in the next post) was dead, or a thing of the past. We were all wrong!

As "high tech" as we are in this business, it is the "high touch" aspect that keeps us successful in the practice of real estate. More and more REALTORS are finding out in order to be competitive in today's marketplace -- no matter what your market may be -- they must adopt new (or old) techniques to connect with people who want to buy or sell real estate; high touch techniques.

Next time we'll talk about how to set up and cultivate "farms" to insure that they will be successful.