No Blogger Left Behind is a Webinar-based blog coaching program for real estate agents. This blog supports the coaching program and other real estate bloggers.
Real estate agents can build a social media presence with a business plan that blocks an hour a day for consumer connection and engagement. Here's an easy plan to follow after you set up a profile page at Facebook and Trulia.
Real Estate Social Media FSBO and EXPIRED Training
Leverage new social media tools to capture saleable listings and build relationships with new age consumers! Learn about dollar-productive ways to use social media in your real estate practice from one of the nation's leading journalists and social media mavens, Frances Flynn Thorsen.
"What you hear, you forget; what you see, you remember; what you do, you understand." - T. Harv Eker, Secrets of the Millionaire Mind.
Capture the FSBO and EXPIRED market with new social media tools in a first-time ever online listing extravaganza!
Real Estate Social Media Summer Blowout!
SOCIAL MEDIA SKILL BUILDER
BRONZE
SILVER
GOLD
Webinar: Tips for Trulia Success (Jul 23 11 am EST)
FREE
FREE
FREE
Webinar: Social Media Culture Shock (July 30, 11 am EST)
X
X
Webinar: Create A Social Media
Business Plan (Aug 12, 11 am EST)
X
X
Webinar: LinkedIn Fundamentals (Aug 21, 11 am EST)
X
X
Webinar: Why You Want to Heart Zillow (Aug 27, 11 am EST)
FREE
FREE
Weekly Engagement Exercises
X
X
Webinar: Business Plan Check-In (Sep 3, 11 am EST)
X
X
Webinar: Facebook Soup to Nuts
and Strategy for Success (Sep 9, 11 am EST)
X
X
Webinar: Taking Facebook to the Next Level-
Fan Pages, Events, Ads (Sep 16, 11 am EST)
X
X
Webinar: Develop a Blog Business Plan (Sep 24, 11 am EST)
X
X
Webinar: Law of Attraction Blogging (Oct 1, 11 am EST)
X
X
Twitter for Dollars and Sense (Oct 8, 11 am EST)
X
X
Webinar: Socializing Your Listings (Oct, 14, 11 am EST)
X
X
EXPIRED & FSBO LISTING SECRETS
Webinar: Automating Expired
and FSBO Prospecting (Jul 31, Aug 10. and Aug 14 11am EST)
FREE
FREE
FREE
Webinar: Goal Setting - Expired
and FSBO Listings (Aug 17, 11 am EST)
X
X
4 Weekly Webinars: Social Media Tips
to Attract FSBOs and Expireds (Aug 29, Sep 4, 11, 18)
X
X
Daily, 20-minute Webinars each weekday morning for SIX WEEKS! (Video available next day for members only) (Aug 18 - Sept 25, 10 am EST)
X
X
Add choice of 3 Social Media Webinars above
X
X
Unlimited e-mail support
X
X
Weekly blocks of time for telephone support
X
COST
$200
$200
$280
You will receive Webinar information one week prior to the program. There will be a single link and choice between listening at the computer or via telephone connection. All Webinars and handouts will be posted online for members only and downloadable to member's own computer. There is a new web site to serve this program that will have a members-only corner ... web site will be launched by July 8, 2009.
You Will Receive Support!
A day-by-day plan with new tools and ways to use those tools for dollar-productive results!
You will be part of an interactive group with a personal Succeess Partner!
GOLD members will have unlimited e-mail support from your coach.
Create Your Own Public Service Announcement - Help Homeowners at Risk of Foreclosure KEEP Their Homes
Are you using your blog as means to reach homeowners at risk of foreclosure? Here is a step-by-step plan to create a Public Service Announcement (PSA) to reach your market and help those homeowners:
Get a list of non-profit agencies who can help. The key word here is nonprofit. Nonprofit government agencies and private agencies have trained, HUD-certified counselors who can help homeowners facing foreclosure. Example: Arizona has a very active Foreclosure Coalition with members who support distressed homeowners. Don't Borrow Trouble is a Web site and group founded by Freddie Mac to support distressed homeowners.
Create a video and keep it simple! Use your webcam or Flip camera to create a very simple, one-minute long message. Don't worry if you don't know how to use fancy editing software. Use simple sheets of paper and print Web sites and telephone numbers and hold them up to the camera to illustrate your point as shown below.
Insert the PSA on your web site(s) and blog(s). Let help some people save their homes!
"Frances Flynn Thorsen, in an articled entitled, "Short Sales are Not the Route to Financial Redemption for Homeowners," (Realtown, March 3, 2008) raised an issue that almost no one in the real estate industry has addressed. In our rush to become foreclosure experts and to close more short sales, we have neglected the most important role that we could play in resolving the heartbreaking tragedy of this situation -- assisting homeowners in restoring their hope and providing them with a path to staying in their homes ... she makes an impassioned plea to put our energy first in helping people stay in their homes rather than helping to boot them out. "
INSPIRATION: Brad Inman
Brad Inman, industry visionary and founder of Inman News, HomeGain, and TurnHere video, posed the following challenge to the real estate industry last year at an Inman Connect Conference in New York City: " How can you use Web 2.0 to help our neighbors who need us more than ever?"
Real Estate Social Media Mastery 101:
Facebook, LinkedIn, and Trulia
(9 am - 12 noon)
There are THREE social media sites most important in a Real Estate Social Media Business Plan. We will spend time learning how to leverage these sites and establish a social media cornerstone as part of a carefully designed strategy for social media success.
1. Trulia
Learn 5 Tips for Social Media Success on the fast growing real estate web site … learn the secrets of designing a powerful profile page, create a free blog, and learn the best ways to engage buyers and sellers looking for your help in Trulia Voices.
2. Facebook
Facebook has 200 million users … more than some countries! Learn how to harness the viral power of the Facebook community in your market area … it’s FREE and it’s easy (when you know how!).
3. LinkedIn
LinkedIn is fertile ground for building an online reputation, scouting business opportunities, vetting business partners and new hires, and creating new alliances with group creation tools and numerous other cyber gadgets.
Why should you attend:
Brokers and agents are using social media – you need to understand the culture to achieve success.
SPECIAL PRICING
Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40. Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
Real Estate Social Media Mastery 102:
Facebook Strategy and a Plan for Success
(1 - 4 pm)
There is a social media phenomenon brewing at Facebook as more than 200 million users ENGAGE, EDUCATE, and EMPOWER each other in a passionate online community. Join a nationally known social media diva and put Facebook to work according to PLAN! You are welcome to tote your laptop and air card and participate in a social media lab. Pen and paper are OK, too! Come, let’s ENGAGE, EDUCATE, and EMPOWER!
Understand the culture of Facebook, where there are 200 million members.
Who are your friends? REALTORS? Family? Friends? Clients?
Create a Facebook Business Plan.
Learn about Profile Pages, Fan Pages, Business Pages, and Events Pages.
Develop a Facebook strategy for your niche.
Should you mix personal and business "friends"?
Create groups for your niche, your church, and your civic organizations.
Learn the art of photos: tagging, creating albums, and sharing.
Have a blog already? Learn how to feed your blog content to Facebook automatically?
Learn how to use Facebook video to engage your market! It’s easy and fun!
BONUS: Twitter for Fun AND Profit.
Why should you attend:
Brokers and agents are using social media – you need to understand the culture to achieve success.
SPECIAL PRICING
Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40 at ticket above. Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
… got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet. Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services. She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S.
Webinar Replay - Creating Musical Videos for Explosive Spotlight Ads
Social media coach Frances Flynn Thorsen walks through Animoto, an exciting new tool that creates musical videos easily at low cost, creating a WOW! landing page for spotlight ads at Trulia and other media.
Successful blogging marries cyber technology and the technology of human beingness. Blog Coach Frances Flynn Thorsen shows how to use a blog to attract your ideal client, how to use "attractive" language, and how to share the best part of you online.
Attract your ideal clients with Law of Attraction Blogging. Throw away formulas and technology concerns.
Law of Attraction Blogging is platform agnostic - you can achieve equal results with Wordpress, RealTown, ActiveRain, Typepad, and Trulia.
Learn how to apply the technology of human beingness for maximum results ... broadband and wireless issues, PCs and Macs, and other cyber tech are secondary matters.
No Blogger Left Behind marries human beingness technology with cyber tech. Law of Attraction Bloggers speak to people, not search engine spiders.
Join us!
Enjoy Blogging IN JOY!
Once registered you will receive an email confirming your registration
with information you need to join the Webinar.
2. Differentiate your real estate marketing with musical videos using Animoto.
I will show you a step-by-step plan to create on a series of musical videos with still photos about properties and neighborhoods and for your fundraising events. A spotlight ad is a perfect tool to draw attendees to your event, teleconference, or Webinar. Learn how these two Web 2.0 tools can maximize your online presence in the real estate Net!
Register for a session now by clicking a date below:
This is the blip.tv version. A blog business plan is an integral component in developing a social media presence. The most successful bloggers marry social media technology and human beingness technology for best results. Register here for No Blogger Left Behind.
Amplify Your Web 2.0 Voice With Your RealTown Blog
Take your blog to millions of consumers on the most trafficked community sites in the Real Estate Net - Trulia, Zillow, and Yahoo! Real Estate. Use popular question-and-answer platforms to establish dialogue and expert credentials.
Twitter Soup for the Soul is a 98-page mashup of original photos and Twitter posts and an exercise in online transparency. The e-book is $9.97 -- half the author's proceeds will be dontated to CARE through the Web Women's Giving Circle.
Frances Flynn Thorsen is a Twitterholic, blogger, journalist, blog coach, and author who writes about real estate, social media, law of attraction, and prickly pear cactus jelly.
This is not a tutorial about how to use Twitter for microblogging ...
Twitter is described as a microblogging platform.Twitterers use the tool to push product, build brand awareness, instant message their friends, acknowledge and share links about trends and events and their most personal moments.
Twitter is a mashup of brilliance, idiocy, art, confusion, hyperbole, and prayer in 140-character-or-less sound bytes.
I think Twitter is even more ... Twitter is a reflection of the human soul. I've been Twittering since Sept. 8, 2007. Everything you need to know about me is contained in a bank of content there within a growing stream of some 1,749 140-character-or-less posts. My Twitter address is http://twitter.com/FrancesFlynnTho.
Trulia is the fastest growing web site on the Real Estate Net. Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate (the Webinar was distilled from these tips):
Earn credentials as area expert.
A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.
Brand your listings.
The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here,brand it and it will appear on your profile page.
Build your reputation proactively.
Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).
Showcase your testimonials on the Trulia profile page.
What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page.Here is a great example.
Drive quality leads to your web site.
Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.
Attract your ideal client.
Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.
Use widgets and mobile applications to share market stats and listings.
Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A Trulia Searchbox widget lets your site visitors search for homes right on your web site.
Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia. (Sign up for Trulia Pro and use this coupon for TWO FREE MONTHS: F44NN)
Convert more inbound and outbound referrals.
Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.
Carve a niche in your local market.
What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.
There is still time to register here for the remainder of the session. This is the final eight-week series in 2008; the price for No Blogger Left Behind will be $297 starting in January, 2009.
Real Estate Blogging: To Encourage or Discourage? That Is the Question!
There is a very interesting discussion thread in RealTown’s RealTalk community. Industry veteran Jack Harper asks, “OK – So I need your collective knowledge on blogs.” Most of the comments correspond to thoughts supporting the wisdom and good sense attached to the growing number of real estate agents who choose to blog. There is some interesting dissent, curiously enough, from a real estate web designer. The challenges to support a case “not to blog” are compelling enough for me to take this discussion from the RealTown Communities page, a general social networking arena, to a more appropriate platform -- the Blogosphere.
Today’s announcement that Trulia launched a new blog platform is likely to drive a stampede to its site in coming weeks. I urge REALTORS to take advantage of social networking opportunities that are likely to post a significant return on investment; early adopters of technology are the first to reap the bounty in buyers and sellers.
Win Singleton (Summit Web Design):
“.. I'm not so sure that consumers are looking for or even expecting a Web 2.0 experience in growing numbers when it comes to purchasing something, especially when buying or selling a house! This seems to be another "myth". Rather than real estate being a "social" interaction, it is what we have always referred to as a "sales" situation.”
Frances Flynn Thorsen:
It is hardly a myth. The National Assn. of REALTORS report that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month. Modern real estate professionals are happy to trade outdated “sales” descriptors for consumer-centric words that reflect service and consultancy expertise.
Win Singleton (Summit Web Design):
“Think about it. When buying new tires, are you really going to read a blog at GoodYear? No! You came to look at replacing your tires... and GoodYear hopes to make a sale today with the price information they display on their site instead of you going to Bridgestone instead. If you want a new Lexus, do you plan on interacting on a blog with the local dealer? No. And once the "sale" has been made, will the consumer really plan on coming back often to see their sites again... even if they have a blog? Probably not for many months or even years! If you just bought a Kenmore washer & dryer at Sears, do you keep coming back over and over to look at washers & dryers again?”
I don’t know much about Goodyear … but take a look at GE, maker of Supra lockbox products and numerous product lines. They have an excellent blog.
The Lexus media team thinks that blogs are very important and this company flexes some creative muscle in a blog to sponsor a US Open Podcast.
Real estate mogul Donald Trump is a man with a household name and a record of accomplishment. Guess what? He blogs!
Win Singleton:
“… The main reason many, many agents don't "blog" is because very few can actually "write"! I'm not being sarcastic when I say this, but all you have to do is visit lots of real estate agent sites and read their content to confirm this. Very few of us would be considered "authors" by others ...”
Frances Flynn Thorsen:
You do not have to be Ernest Hemingway to blog. If you can write an e-mail or a business letter, you can blog. Do some people blog better than others? Certainly! Bloggers can improve their skills with some short-term blog coaching. Superb writing skills are not required to blog successfully. In fact, a conversational writing style is probably the best approach on a blog.
The industry has always had its share of naysayers and early adopters.
There were people who thought the Internet was a fad in the early and mid 90s. Others saw possibility on the Web and acted upon it. Blogging is a Web trend with increasing traction.
Is blogging a passing fad or is it evolving as an important business tool?
People who asked that question in 2004 could ask that question with a straight face. In 2008 it sounds utterly foolish!
RSS Blog Feed
In her excellent book, 
Attract your ideal clients with Law of Attraction Blogging. Throw away formulas and technology concerns. 
Use widgets and mobile applications to share market stats and listings.
“.. I'm not so sure that consumers are looking for or even expecting a Web 2.0 experience in growing numbers when it comes to purchasing something, especially when buying or selling a house! This seems to be another "myth". Rather than real estate being a "social" interaction, it is what we have always referred to as a "sales" situation.”
It is hardly a myth. The National Assn. of REALTORS report that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month. Modern real estate professionals are happy to trade outdated “sales” descriptors for consumer-centric words that reflect service and consultancy expertise.