When all you want is to buy a lot of something, you might go to a big box store. Take your basket, roll up and down the aisles looking for what you need, maybe even check yourself out, and trundle home with your purchases. If you're buying gallons of peanut butter or barrels of potato chips, it's a fine way to go.

But what if you're going to spend several thousand dollars on a new TV? Or perhaps you're shopping for a wedding dress?  These are not every day items, and you will certainly want some personal service and advice before you buy. For these you'll go someplace where you can talk to a professional, find advice about different options, and get exactly what you want.

That's a boutique: a "small, exclusive business offering customized service" (with thanks to Dictionary.com). This kind of customized, personalized service is what a boutique real estate broker is all about. The focus is on individual clients and not on a corporation's goals or guidelines. There are no cookie-cutter solutions here; your home is unlike any other, and it deserves a marketing plan that is tailored to its unique features.

As a seller, you want to work with a Realtor® who knows your area well, has significant experience, and who provides personalized service to fit your needs. As a buyer, you also want to deal with a professional who has in-depth knowledge about your new neighborhood.

The boutique Realtor® is independent and has significant experience in a specific market area. Most important, this professional takes the time to listen and understand your needs, and to look out for your interests always and unconditionally. And isn't that exactly what you want when buying or selling a home?