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FACT: Between January 1 and December 31, 2007 area real estate professionals recorded 713 single residential home sales in Franklin Township*.
Selling a Somerset home is not as simple as placing a sign in the yard, an ad in the paper, maybe signing up at forsalebyowner.com or fsbo.com and standing back while the buyers come running to bid.
If you’re tempted to market your home without the aid and advice of a real estate professional, by definition, you will be an unrepresented seller trying to find a buyer who will most likely be represented by a real estate professional. Take a moment to think about these few questions:
Are you able to reach a wide range of possible buyers?
The Multiple Listing Service (MLS) is one of the most powerful tools to expose your home to potential buyers. Experience also shows home sales are made by matching a seller with a buyer from an extensive network of contacts. These contacts don’t come from ads but from building relationships and the MLS. Without that network of real estate agents and their pool of qualified buyers to show your house to, unrepresented sellers are reduced to hit-or-miss advertising.
Can you size up a potential buyer’s ability to finance the purchase of your home?
The mortgage “crisis” has been in the news for months, now. Many weeks can be wasted waiting for a mortgage approval that lenders can’t give to unqualified loan applicants. Real estate professionals routinely pre-qualify house hunters and show them only property they can afford. Real estate professionals don’t like to waste time either.
Can you set a price on your home realistically and accurately?
Price your home too high; I guarantee it will languish on today's market and you will help to sell your competitor’s house. Price it too low, and you’ll lose money. Unless you have the same information that real estate agents receive daily, chances are you’ll set your price over or under current market value.
Are you experienced at negotiating and creating legal contracts?
Buyers of homes sold by the owner typically offer much less than the asking price and may expect sellers without agents to share the "savings" on the brokerage commission. Negotiations can be most effective when emotions are removed from the equation.
Are you prepared to spend possibly many days glued to your home?
If buyers can not see your home when it is convenient for them, you can not sell it. Remaining ready to show your home on short notice could make you a permanent home sitter. Providing an electronic lock box allows a large network of real estate agents, with potential buyers, access to your home.
Can you be sure that the people entering your home are genuinely interested in buying, not in taking advantage of your "open house" and unprotected presence?
Real estate professionals both screen house hunters and accompany them as they go through your rooms. Technology allows agents to record the activity of other real estate agents who show or previews your home.
As a certified e-Pro REALTOR, I’d like to help you sell your home even if you are determined to go it on your own.
Working with a real estate professional does not necessarily mean listing with an agent.
Get the e-book, “450 Ideas To Help Your Home Sell Faster” absolutely free. Simply send me your name and e-mail address. It will be on its way to you without further obligation. I will also be happy to connect you with a mortgage professional who can instantly determine whether any potential buyer can actually qualify for a loan (possibly at your Open House). Just ask!
Contact me today and write: “Send me 450 Ideas” in the Additional Comments box.
* Source: Garden State MLS - Information is deemed reliable but not guaranteed. | 
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