What You Should Know Before You Sell! - Part 2:
WHY SELLING BY-OWNER IS DIFFICULT.
You only have four ways to attract buyers.
1. Classified advertising.
2. Open House
3. For-Sale-Signs
4. Internet
You must give the address. Buyers can drive by without seeing the inside. For prospective buyers that preview your house, how do you plan to obtain their names and phone numbers? How do you plan to follow up with them? What will their impression of you be when you call them? How will calling them affect your negotiating position?
You have but one property to show. We as REALTORS have many homes to show and can match our buyers to our properties. Do you fully understand all the legal steps in selling a home? Many home sales fail due to incomplete paperwork, lack of inspections or not meeting your STATE DISCLOSURE LAWS that owners are required to make when selling on their own. Are you completely knowledgeable on all of these requirements? If not, it would be very wise to select a real estate professional.
Can you mediate disputes with buyers? Ask yourself if you possess the legal knowledge to work through disputes on any or all of the contracts necessary when selling a home, which puts the owner in an extreme position of liability. Again, this could be the difference in getting your home sold or having it sit on the market month after month.
Are you familiar with the best inspectors and escrow companies? Randomly selecting companies can be disastrous. Disreputable or low-quality companies can slow, derail or even halt completely the sale of your home. A trained real estate professional will know which companies can be trusted to keep the sale of your home on track.
Perhaps you’ve considered listing with a discount broker. But are you any better off?Did you know that offering a full commission is part of selling your house for “TOP DOLLAR?” Discount brokers promise the same services as other brokers, but do they help you to achieve your goal of selling your house for TOP DOLLAR?
FACT: Sales associates often refuse to show houses offering reduced commissions, which drive your sales price down.
FACT: Homes listed by Discount Brokers normally stay on the market longer and sell at a lower price. You net less.
FACT: If the buyer knows the commission is discounted, he/she feels he/she has more leverage to negotiate a lower price. You lose money once again.
Offering a full commission assures more showings, a faster sale and a higher price, which will net you more money.
The market has changed from what it was only six months ago. There is more inventory of homes for sale. Buyers have more choice. Getting your home the most exposure is essential to finding a buyer. I can do that through a huge network of Realtors with clients looking to purchase a home.
Contact me today. Let me show you what tools I have to help you attain your goal…Get Your Home Sold for the Highest Possible Price!
Michael J Adams
Email at mjadams@century21.com Office: 732-828-3700 Cell: 908-377-9262
Century21 Our Town Realty, 852 Easton Ave., Somerset, NJ 08873
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