Mar. 3, 2008 - Do open houses sell homes?

Nearly fifty percent of buyers love them

Now that the weekend is over, when a number of open houses were held, let's have a conversation regarding their worth.  There is both good and bad news about open houses.  There are Realtors who hate them, claiming they are a waste of time. There are Realtors, sellers and buyers who love them. 

I think they serve sellers well, but buyers even more.  It is my opinion that open houses help buyers visualize what the want and don't want.  And, if your home is that "shiny penny" in the growing inventory of homes here in Franklin Township, it will stand out among the crowd and sell faster. 

According to the latest National Association of Realtors (NAR) buyer profile, 48% of all home buyers go to open houses. However, when asked where they learned about the home they purchased, `open house’ did not even show up. Statistically speaking, open houses don’t sell homes.  Buyers are always playing a game of elimination-even more so in a buyer’s market. They have so many houses to choose from, they are trying to narrow down their selections.*  

Get “The Truth, Sort Of, About Open Houses” right here.

* Source: RisMedia