Steve Aldrich

Steve Aldrich is a consultant to Real Estate brokers and agents in technology development, business systems analysis, and online marketing.

In the beginning his consulting company was the named “Zero to Lightspeed” because nearly 100% of the Real Estate ecosystem knew nothing about the web (in 1994 this was true for nearly all businesses). The name acknowledged the fact that everyone wanted to move their online marketing efforts from “Zero” to “Lightspeed” in order to attract clients from across the globe. Since no one is at “zero” anymore, the company name has been changed to Leading Broker Technologies, LLC.

With roots in sales, marketing, and project management, Steve found the niche in Real Estate technology development exciting and challenging. In the early days of the internet Steve provided technology leadership for the Phoenix Association of Realtors, which brought the 5600 member trade group national acclaim for their web presence and member technology services.

Working with global technology implementation companies (between '98 and '01) provided the opportunity to work with large, regionally diverse teams of executives and developers. "What a ride! We had clients entrusting millions of dollars into our care."  In '02, Steve returned to his real estate consulting practice.

Over the past 5+ years Steve managed the web and application development for John R Wood Realtors, Inc in Naples Florida. In this blog we begin a conversation with this question; “What’s your website done for you lately?”.

This is a dialog where we explore the power of the website for the real estate business. In this conversation you are encouraged to add your comments and questions.