I am prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional. Real estate transactions are complex, involve large assets and demand competent representation. Marketing properties, home selection and financing are just a few of the skills today's consumer looks for when they select a real estate professional. I am prepared to offer my clients the knowledge and expertise to counsel them in relocating, buying, investing or selling the family home.
"Expect the Best"
Google has plenty to offer any Realtor looking to get property exposure, save time, prospect, organize, and not spend any money doing it. Here are a few of my favorites:
Google Base is a place where you can easily submit all your listings, which you can make searchable on Google (if your content isn't online yet, you can put it there). Here’s an example of a Goggle Basead you can run for 14 days Free. When it expires, just renew it for another 14 days.
With Google Reader, keeping up with your favorite websites is as easy as checking your email. Google Reader constantly checks your favorite news sites and blogs for new content. I can also share my reader items that I think others may be interested in.
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include:
Monitoring a developing news story
Keeping current on a competitor or industry
Tracking an event, sports team or hobby
FeedBurner owned by Google is great to use for your Blogs and websites. Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates.
This is just a sample of all the tools available from Google to market your brand, impress your sellers, and attract more buyers, plus become more organized. They also have one of the most complete Free Profiles that you can build for additional marketing.
"Expect the Best" Mike
Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Agents: MikeBowler.net
Website for Clients: MikeBowler.com Search Listings
Matt Bowler recently received the Realtor of the Year Award from the Greater Lansing Association of Realtors. After reading what he has said below about what the citizens of Lansing Michigan have to be thankful for, as we approach Thanksgiving, I can see why my son was such a successful President during his term of office, for our association. His mother and I are blessed and give thanks daily for having had such a great experience, watching all our children grow. Congratulations on each of your achievements Matt.
Here’s what Matt wrote that should make anyone want to buy a house in the greater Lansing area:
·I Believe in Greater Lansing ~ Do you?
·Our Community is bursting with Opportunities and Possibilities.
·93 % of greater Lansing’s work force is WORKING!
·Over 4700 properties have SOLD year to date with Local REALTORS®
·There has NEVER been a better time to invest in Real Estate.
·The largest selection of homes in years is a major benefit for the Buyers.
·Interest rates are remaining VERY favorable.
·Low income and first-time Home Buyer programs are available.
·The Dream of Home Ownership is the fabric of our culture.
·Programs are in place to help homeowners keep their homes.
85% plus, of all buyers are shopping the Internet for real estate prior to ever contacting a Realtor. Here are some questions to ponder: 1. Is it our duty, based on Article 11 of the Realtor Code of Ethics to provide our sellers with the adequate information on the quality and quantity of tools made available to expose the sellers home to the marketplace? 2. Are we competent in marketing real estate to today’s e-consumer? 3. Are we demonstrating the skill and the knowledge that is needed to be competent?
Here’s what Article 11 says: (Please note: I am referring to service only. Property type is yet another issue.)
The services which REALTORS® provide to their clients and customers shall conform to the standards of practice and competence which are reasonably expected in the specific real estate disciplines in which they engage; specifically, residential real estate brokerage, real property management, commercial and industrial real estate brokerage, real estate appraisal, real estate counseling, real estate syndication, real estate auction, and international real estate. REALTORS® shall not undertake to provide specialized professional services concerning a type of property or service that is outside their field of competenceunless they engage the assistance of one who is competent on such types of property or service, or unless the facts are fully disclosed to the client. Any persons engaged to provide such assistance shall be so identified to the client and their contribution to the assignment should be set forth. (Amended 1/95)
Here’s what Article 12 says in part:
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.
What stage do we as Realtors fall into when it comes to marketing homes in today’s market?
Competencea standardized requirement for an individual to properly perform a specific job
In psychology the four stages of competence relate to the psychological states involved in the process of progressing from incompetence to competence in a skill:
Unconscious incompetence
The individual neither understands or knows how to do something, nor recognizes the deficit or has a desire to address it.
Conscious incompetence
Though the individual does not understand or know how to do something, he or she does recognize the deficit, without yet addressing it.
Conscious competence
The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires a great deal of consciousness or concentration.
Unconscious competence
The individual has had so much practice with a skill that it becomes "second nature" and can be performed easily (often without concentrating too deeply). He or she can also teach it to others.
My point in asking these questions is to make a point, that we can never stop learning in real estate. There are many wonderful opportunities for each of us as practitioners to continue our education. What do you think?
As a real estate trainer and consultant, I’m available to assist you in all your marketing plans, technology, and taking your real estate career to the next level. Contact me if you’re interested in hiring a personal coach and consultant to help develop your business.
With the housing industry experiencing both economic changes and technology changes, I thought a few blurbs on each would be benificial to all concerned. It's time for all Realtors, mortgage brokers and other ancillary businesses to get educated to the facts, share them with their contacts and become more aware of how the industry is being over-hauled. Here's a nice commentary by Dennis Kneale who tells it like it should be told vs. what you read in the media.
IS THE HOUSING CRISIS REALLY A "CRISIS"? In his commentary, Dennis Kneale crunches the numbers.
Realtor.org is another location for Realtors to stay abreast to the latest press releases, market stats and educational pieces that can passed on to your clients, customers, and the general public.
Another area to stay on top of the financial news that I recomend is the Bloomberg report.
Education:
Take the ePRO Class: e-PRO Certification is not only about technology. The e-PRO Certification Program will establish a baseline of online competence, and it will also introduce its students and graduates to the best aspects of Online Community.
The Webographers Course is an Exhaustive Training for Online Business Strategy, Agent Websites, Single-property Websites, Virtual Tours, Neighborhood Search, Lead Generation, Electronic Forms, Online Transaction Management, Mobile Technologies, Virtual Assistants and Blogs.
As a real estate trainer and consultant, I am available to assist you in all your marketing plans, technology, and taking your real estate career to the next level. Contact me if you’re interested in hiring a personal coach and consultant to help develop your business. "Expect the Best" Mike