Marketing properties, home selection and financing are just a few of the skills today's consumer looks for when they select a real estate professional in the greater Lansing real estate market. Over the past few years we have experienced excessive inventories, substantially reduced values, and numerous economic challenges here in Michigan.

Real estate transactions are complex, involve large assets and demand competent representation.  The Internet has added a new dimension to the real estate world. Now you can be assured that the REALTOR® you choose will have the knowledge and skills to put the power of the Internet behind your real estate transaction.

Real estate agents and brokers who have earned REALTOR e-PRO® Certification are Internet Professionals who have completed extensive training using the Web. REALTOR e-PRO® Certification means the real estate professional is prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional.

Home sellers in and around Lansing who may live in Holt, Mason, Dimondale, Grand Ledge, Waverly area, Delta Township, Haslett, Dewitt, Okemos or East Lansing, have opportunities to pick the right professional for marketing their home by making the right decision to interview three agents. During that interview ask the following questions:

1. Do you have a resume and references from others? Is this published on your profile pages such as LinkedIn, Zing, and Facebook.
2. Do you have a list of Internet sites, portals, and Blogs that my home will be featured on? Tell me how you are using Zillow, Trulia, Googlebase, and others.
3. How do you utilize the search engines to get my home the most exposure? Explain Googlebase, Yahoo, MSN and programs like ASK to me.
4. Will other Realtors be part of the marketing plan, by receiving update information on my home through email marketing, community posts, and Blogging?
5. Explain your syndication, social networking for business, and hub-page program to me, for exposing my home to a larger audience.

Naturally, a marketing plan on pricing your home correctly in today's market is a priority, however, the key factor with over 85% of all buyers shopping the Internet, prior to ever contacting a Realtor is finding out what your real estate agent really understands about Internet marketing.

"Expect the Best" Mike