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Matt's Real Estate Technology Blog

Blog by Matt Cohen
Minneapolis, Minnesota

Matt Cohen has consulted to MLSs, Associations, franchises, brokerages, and many real estate industry software companies for over 12 years. Matt is a well-regarded real estate industry expert on industry trends, software design, product management, project management, and information security. Matt speaks at conferences, workshops and leadership retreats around the country on a wide variety of MLS-related topics.

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Recent Comments

RE: Measuring the Success of your MLS Public Listings Website
Thanks Matt for the feedback.  This is someth...
RE: Measuring the Success of your MLS Public Listings Website
Liz - Google Analytics will tell you most of the s...
RE: Measuring the Success of your MLS Public Listings Website
Liz - Google Analytics will tell you most of the s...
RE: Measuring the Success of your MLS Public Listings Website
Good info Matt.  Is this similiar to Googles...
RE: Your MLS System Contract and RETS
Likewise Brian - ensuring that the legal language...

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Matt's Real Estate Technology Blog

Ch-ch-ch-ch-Choices

May. 16, 2009
Tagged with: use your brain

This week I'm helping a client with one of my core services - MLS system selection. If you've ever been involved in product selection (or creation), I suggest you check out this video of Malcolm Gladwell talking at the TED Conference. Trust me, it's relevant: http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html

For extra credit, compare/contrast with The Paradox of Choice: http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html

:-)