Matt's Real Estate Technology Blog

Minneapolis, Minnesota

Matt Cohen has consulted to MLSs, Associations, franchises, brokerages, and many real estate industry software companies for over 12 years. Matt is a well-regarded real estate industry expert on industry trends, software design, product management, project management, and information security. Matt speaks at conferences, workshops and leadership retreats around the country on a wide variety of MLS-related topics.

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Ch-ch-ch-ch-Choices

May. 16, 2009

Tagged with: use your brain

This week I'm helping a client with one of my core services - MLS system selection. If you've ever been involved in product selection (or creation), I suggest you check out this video of Malcolm Gladwell talking at the TED Conference. Trust me, it's relevant: http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html

For extra credit, compare/contrast with The Paradox of Choice: http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html

:-)

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