PropertyPreviews.com and VHT recently conducted a survey on the impact of video and photography on the percieved value of a property. 

From the RISMEDIA Article...

"'More than 84 percent of prospective home buyers start their search on the Internet, so the use of video to market a property is essential,” said Jeff Harris, general manager of PropertyPreviews.com. “Videos are free to create on PropertyPreviews.com so the return on investment is significant and home sellers should be demanding it.'"

The data also shows that individuals who viewed a video of a property felt the listing would be on the market for a shorter period of time when compared to similar homes.

Video is relatively new to real estate marketing, but with the pervasiveness of interactive real estate property platforms, including YouTube, Video on Demand TV and the iPhone, the demand for visual marketing has skyrocketed. According to a recent comScore Video Metrix survey, 74 percent of U.S. Internet users viewed videos online in the month of May 2008."

Read Tough Economy Calls for More Impactful Property Marketing by RISMEDIA

Best wishes and Have a great Labor Day Weekend!