Businesses everyone often measure Customer Satisfaction and use it as a number to be proud of. But guess what Customer Satisfaction does not equal Referrals or Recommendations.

In todays business world Satisfaction is the absolute minimum level to stay in business for any length of time, it is an entry level for being in business. It is not a measurement that reflects who will recommend you to their friends or what past clients are saying about you to their friends and colleagues.

To only strive for satisfaction with your customers means a lifetime of cold prospecting, endless letter box drops, phones hung up in your ear. This also leads to endless hard work winning the trust of future clients, a very frustrating way to operate any business in this day and age.

Start measuring the new numbers that matter in business today. Numbers that consumers care about and you should too. How many customers given the benefit of hindsight would rehire you? How many would recommend you to their friends? And how many would not?

These are the true measurements of how you are really doing and the true numbers you need to measure if you want to build a fun, uplifting business you love working in everyday..