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I LOVE My Agent!

Blog by Karin Hanna
Tucson, Arizona

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I LOVE My Agent!

Have Your Say!

Jul. 23, 2007
Categorized in: Join our R and D team
HAVE YOUR SAY!

Does our vison of a world where real estate professionals are loved and respected by consumers resonate with you?

Are you focused on creating a business that consumers will want to recommend or would you like to be?
If so join our new Research and Development Team here at www.ilovemyagent.org. We would love to have your input and suggestions to help us grow our vision and your business.

The ilove message is something we are very passionate about and we want to provide consumers with clear evidence of social proof that they can and should expect a recommendation worthy experience when they choose you as their agent. We know many many agents are already  working hard AND doing this EVERYDAY but their marketing is not communicating this clearly to consumers in a way they want and trust in todays fast paced world. We also believe that people love recommending people and will do it if they understand the importance of doing it, have an easy way to do it, and have an expectation from the outset of choosing you as their agent.
We also believe you control your reputation and everything you do everyday contributes to that BUT THAT IT IS NOT RIGHT OR ETHICAL for others to take this control away from you by allowing unsolicited NEGATIVE COMMENTS TO BE PUBLISHED ABOUT YOU.  We also believe negative reviews serve no one, but that verified recommendations do, and if you CREATE A BUSINESS that has for example 30 listings, and 30 sales and 30 recommendations (or 60 if you had both sides) that says more about why consumers should choose you than another business who had 55 listings, 40 sales and only 20 recommendations.
What do you think?



Our Mission

Jul. 22, 2007
Categorized in: Making A Difference

Our mission at ilovemyagent is to lift the public perception of real estate agents and make it easy for consumers to find agents in their own marketplace they will love doing business with.

Consumers enjoy a love affair with real estate, buying and selling homes and investment properties more than ever before, and yet they share a massive mistrust of the real estate industry at large. This is why more and more consumers are choosing to go it alone and sell their homes without enlisting the services of a real estate professional. This is also why commission discounters have gained market share in todays marketplace like never before. Consumers are WARY !
Our livelihoods are at stake and all of us need to recognize this and become the change we want to see! We want consumers to love what we do and to respect our professional, we want to set ourselves apart from the charletons who have prayed on unsuspecting consumers, we have been doing this by building our qualifications, and sending out messages about how many sales we have done, why we're the best, that we're the biggest so that means more people use us, we're a small boutique service so you'll get quality and old fashioned service, that we're the area expert, none of it is working! We are still perceived badly in consumers eyes and our value is being questioned more and more everyday in this  fast paced world.
At  ilovemyagent, we are focused on sending a different message from the outset, that we are real estate professionals you will love doing business with. That we are happy to put our reputation online because we really do care what you think about your experience with us, and we intend to deliver you more than just a successful transaction.. That we are professionals you will be glad you selected to bring onto your team to achieve your real estate goals and that we are professionals you will want to recommend to your family and friends. That we are here for the long term and we value your feedback throughout your experience with us so we can tweak any concerns and we both know that at the end you are not only happy with the result but that you are happy to recommend us.This matters to us because we cant buy our reputation at ilovemyagent but instead earn it customer by customer.
Advertising to consumers has gotten out of control as people try to get their message out and consumers have switched off. No longer believing most of it as they have been burned in the past not just in real estate but by other things as well. When we want something today we want to gather our information and then make our selection and move on. We ask our friends and colleagues if they know of someone they would recommend or for a review about whatever it is we are looking for and  then we search the web for further information. Thats why having an online reputation is  growing in value everyday.
For more information and a free introduction to ilovemyagent go to www.ilovemyagent.org if you are in the USA or Canada and www.ilovemyagent.com.au if you are in Australia. We have a free silver membership so you can get to know us and experience  ilovemyagent risk free. Get started in building a recommendation bank of independantly verified recommendations you will benefit from today.

 

The power of your reputation on line

May. 26, 2007

Everyday as a real estate agent you build your reputation in your marketplace. Its important to understand the power of your reputation and ensure you have systems and strategies in place to ensure you are building a reputation you are proud of and is leading consumers to see you as their agent, a trusted professional who they will love doing business with. An individual they will want to recommend to their friends and colleagues when the real estate topic comes up in their lives.

Consumers are wondering why they have to pay thousands of dollars out of their sale price to a real estate agent when as a profession we are not highly regarded or respected. News channels and papers continue the mistrust of our industry as they highlight and inform consumers about horror stories from people who have trusted agents and found they wished they had not.  

Businesses exists to solve problems and provide value to consumers and they make a profit by doing that cheaper and easier than consumers can do it alone. Real Estate is no different.New businesses are emerging and taking a share of the market, businesses that are continuing to send out the same message agents cannot be trusted, they are not a valuable assett, it's something you can do yourself and save thousands, don't sign anything til you've spoken to us, read this report...etc

New agencies are cropping up whose sole point of difference is cheaper commissions and they are gaining market share as consumers struggle to see the value in what we provide and why we are worth the money we want. Many Home Owners are choosing to sell their homes themselves because they don't see us a valuable assett. They see themselves as able to do as good a job themselves.

We need to stop pretending as an industry this is not a big problem for us and as individuals we can do nothing about it. We can and we must, if we want a future.The time to act is NOW before it is to late and our industry and livelihoods are eaten away. We need to leverage our talents and ethics to promote not just ourselves but also our industry and make sure  in everything we do we are always building a reputation we are proud of.

The product we sell is not houses it is ourselves, our skills and our ability to help consumers achieve their real estate goals  and to make it an enjoyable, stress free, experience for them. Consumers need to hear that message, and the most powerful way to do that is by building and leveraging your personal recommendation bank.

 I want to help you to do just that, join us at ilovemyagent now and send out a message consumers want to hear, be seen as a real estate professional consumers will want to recommend. For a free listing in our consumer directory, and a free silver membership go to www.ilovemyagent.org/register.php .

Thankyou for Making a difference

Agents everywhere are doing great things and we want to hear about it and say thanks. How have you chosen to make a real difference in your community, fundraising for different charities, donating time and energy to special projects, by providing information to schools.

The real estate industry has attracted some incredible people and we are committed to recognising all the wonderful things you do.Tell us all the ways you have found to make a difference here