I have and I love it. I love that people can learn a lot about me before they decide to contact me. I love that wherever I am in the world people can Google me and decide in advance if they want to get to know me further, if they want to trust me, and if i am a great fit for them as a client, a coach or anything else for that matter. I love the Google Phenomenon.

As many of you know I have been travelling around the world for the last year, (I am currently in Arizona)  and The Power of Google has travelled with me.  I applied for short term apartment rentals in places as far apart as New York to Paris to a tiny countyside town of Panjas in The Gers in France, in Tuscany, In London and I was Googled by everyone! I was both surprised and delighted to see this was how people globally were researching things that mattered to them. How they decided to see if I would be someone they should rent their homes to, and I was delighted at the results. It was easy as people already felt like they knew me, liked me and they already trusted me to look after their homes and pay them on time. How cool is that.

The Google Phenomenon is Building in ways I never imagined, Colleges are Googling prospective students,  Google is Googling prospective Job Applicants, Customers are Googling Products and Services, We are Googling Everything. We are in Google Mania.

Why? Good old fashioned honesty and trust. We Know, Like and Trust Google, and we trust the results it delivers us, we know they will offer the best match they can find to our search and its unedited and untwisted by traditional spins we find in paid advertising.

The Google Phenomenon is not going away in fact its gathering steam and now more than ever we have an incredible opportunity to be proactive and really add some focus and activity to building our reputations online. We need to start working with all our clients from the beginning to ensure a wonderful customer experience, we need to let them know in advance we are going to be asking for their feedback during the process, we need to embrace a new vision, that the goal of working with a client is to get their feedback and an online recommendation not just a transaction.