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Everyday as a real estate agent you build your reputation in your marketplace. Its important to understand the power of your reputation and ensure you have systems and strategies in place to ensure you are building a reputation you are proud of and is leading consumers to see you as their agent, a trusted professional who they will love doing business with. An individual they will want to recommend to their friends and colleagues when the real estate topic comes up in their lives.
Consumers are wondering why they have to pay thousands of dollars out of their sale price to a real estate agent when as a profession we are not highly regarded or respected. News channels and papers continue the mistrust of our industry as they highlight and inform consumers about horror stories from people who have trusted agents and found they wished they had not.
Businesses exists to solve problems and provide value to consumers and they make a profit by doing that cheaper and easier than consumers can do it alone. Real Estate is no different.New businesses are emerging and taking a share of the market, businesses that are continuing to send out the same message agents cannot be trusted, they are not a valuable assett, it's something you can do yourself and save thousands, don't sign anything til you've spoken to us, read this report...etc
New agencies are cropping up whose sole point of difference is cheaper commissions and they are gaining market share as consumers struggle to see the value in what we provide and why we are worth the money we want. Many Home Owners are choosing to sell their homes themselves because they don't see us a valuable assett. They see themselves as able to do as good a job themselves.
We need to stop pretending as an industry this is not a big problem for us and as individuals we can do nothing about it. We can and we must, if we want a future.The time to act is NOW before it is to late and our industry and livelihoods are eaten away. We need to leverage our talents and ethics to promote not just ourselves but also our industry and make sure in everything we do we are always building a reputation we are proud of.
The product we sell is not houses it is ourselves, our skills and our ability to help consumers achieve their real estate goals and to make it an enjoyable, stress free, experience for them. Consumers need to hear that message, and the most powerful way to do that is by building and leveraging your personal recommendation bank.
I want to help you to do just that, join us at ilovemyagent now and send out a message consumers want to hear, be seen as a real estate professional consumers will want to recommend. For a free listing in our consumer directory, and a free silver membership go to www.ilovemyagent.org/register.php .
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