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June 2007

Tip One

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Welcome and Thank you for joining us here at I Love My Agent!

We love our agents and are totally committed to doing all we can to help you be the stand out choice as a real estate professional in your marketplace.

We want you to be on every prospective sellers shortlist to be interviewed when they want to sell.

To ensure that you not only know how to use your ilovemyagent membership for maximum benefit, but also that it is easy for you to integrate into your business, we will be sending you regular tips and suggestions - so please add ilovemyagent.com.au to your address book or white list as we don't want you to miss out on these valuable timesavers by having them end up in your spam folder!

Let's get started...

TIP ONE:

Write down your user name and password in a safe, easy to access place. You will need it to log into our members only area and download MP3s and to make any changes to your profile or contact information. We do not have a lost password facility (yet) so our suggestion is when you add us to your address book to avoid spam folders, that you add your username and password there.

Stay tuned for the next tip from I Love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Two

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP TWO:

Have you uploaded a favorite picture yet? If not, what are you waiting for? Profiles with pictures are significantly more popular than those without…so go to it!

While you’re at it, get all your information into your profile, make sure you have your name and full contact information. We don’t want prospective sellers to look at your profile and see incomplete information. Also, don’t forget that prospective sellers can email you directly from your ilovemyagent profile page, so please make it a priority to check your profile after you’ve entered all your information and ensure its accurate and complete. It is your responsibility to keep your page accurate and complete... any incomplete ones may be removed by us in order to protect the reputation of our brand.

Remember Gold members, apart from having unlimited recommendations online, priority in searches, and exclusive use of our logo on your marketing materials, you also have a very detailed profile to complete. It is there to talk for you and let you stand out as a professional agent of choice in your area. By searching you and reading your profile, prospective clients can really get to know you, like you and trust you enough to put you on their shortlist for a listing appraisal. This will save you time as you are more likely to be contacted by people who already have you in mind. Please make sure you fully complete your extra profile tabs... they can’t work for you if you supply incomplete information.

Oh and if you are not a gold member yet, what are you waiting for??? upgrade now!

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Three

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP THREE:

Create an email signature so that every time you send an email from now on people can connect directly to your personal pages at I love My Agent. You never know who may forward this on to someone who is considering selling but needs some help choosing their agent, or perhaps it is a past client who hasn’t yet recommended you but might, or a past appraisal who is still unsure who to pick might click through. Seeing all your recommendations may just get you over the line and win you the business over someone else in your marketplace. Also worth adding to your letterhead and marketing materials…for the same reason.

Log into the site and find your profile, write down the url at the top of the browser that will take everyone direct to you rather than the main site. Gold members remember to add the logo to yours ( sorry silver members but use of our logo is exclusive for gold members only, you can add the link but no logo and change wording to silver membership until you decide to upgrade to gold). Here are a couple of suggestions you can cut and paste, or just make up your own….

  • MY REPUTATIONS ONLINE at I love My Agent, The only website that independently verifies all agent recommendations and gives consumers the power to build an agents reputation. I am proud to be a gold member. Want to see what they have to say about my commitment, knowledge and expertise? click here (insert your link here) .
  • Looking for an agent you’ll love doing business with? Check out my credentials and see what real verified people have to say about me at I love My Agent, the only independent website where reputations are based solely around what consumers think of us. Proud to be a gold member and a real estate professional who is focused on delivering recommendation worthy experiences every day. To find out more click here (insert link….)

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Four

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP FOUR:

BE Proactive and get your first recommendations online as fast as possible. It will enhance your presence on the site and add creditability to your profile. Independently verified recommendations are the cornerstone of building your reputation at www.ilovemyagent.org and It makes no sense whatsoever to sit back and wait for people to do it all on their own initiative, be proactive and schedule time in your day to do this. You need to set yourself up to win!

The first thing to do is make a list of everyone you know who loves you already! These will be your easiest recommendations to get, depending on how well you have done in keeping in regular touch with past clients, will determine just how many easy ones you have but it should be easy to get 5 to 10 up there fast. Silver Members remember you can only have a maximum of 3, then to continue building your reputation on line you will need to upgrade to gold!

Firstly, write down everyone you know who loves you already, preferably past clients or other real estate or industry professionals you have done business with in the past. But if you are desperate you can use your family and friends as well. I mean, that’s the way it works in the offline world too. Now you need to call then all one by one, have access to your computer with a computer linked in ready to leave feedback for you.

Heres an example of the types of dialogue you could use…

{RING RING}

HI Mrs ____________,

Karin here from ( use your company name). How are you? And chit chat about them…

When they ask after you and whats going on say

Have you heard about I love My Agent yet? Its designed to give consumers the power over building an agents profile and reputation…by getting them only to recommend agents they have loved doing business or at least liked…Anyway I have just joined as a (GOLD? SILVER?) member because I think it’s a great idea and you know how great I am at looking after my clients. I was wondering if I could count on a recommendation from you??

It will only take a moment of your time and I really would appreciate your assistance…I can type it all in for you - all you need to do is let me know what you would like to say and I can enter it now , apart from a few minutes now telling me what you’d like to say , all you need to do is to reply to a verification email that will arrive as soon as I have entered your comments. They won’t appear on my profile until you have replied but you can do that next time you check your email, it only takes a moment.

Great do you have a few minutes to do it now? IF YES proceed, if NO - ok when would be a good time to call you?…(Hint- focus on doing it for them, if they want to do it themselves it may never happen).

When a suitable time has been arranged hit the recommend an agent tab, and type in their name phone number, and email address. It is important to get all of these as random audits are undertaken …

Type in their comments and when you’ve finished ask them what rating they would like to give you..1 heart – recommend, 2 hearts – highly recommend and 3 hearts – passionately recommend! Then hit send... that’s it. Check the following day to see if its live yet, if not, call them back and find out if they got the verification email, and if not, get them to look in their junk mail/spam folder…

Then get onto your NEXT CALL!

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Five

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP FIVE:

Send a thank you and handwritten note to everyone you have contacted, but declined to recommend you.

It will help you move the relationship forward toward the day they will…and is also a good learning curve for you. Gold members use the logo and your link.

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Six

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP SIX:

ADD your personal link to your website and blog ( if you have one) gold members can also use the logo.

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Seven

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP SEVEN:

Gold Members only: Download your membership certificate. Put it on your wall and in your prelisting and listing kits. It’s a great talking point and really will set you apart from other agents in your marketplace. Highlight your membership with us and that all recommendations are independently verified.

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Eight

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP EIGHT:

GOLD MEMBERS ONLY: ADD logo and your link to all listing brochures, i.e., at an open for inspection if you have a handout add it there.

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Nine

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP NINE:

GOLD MEMBERS ONLY:

Create a letterbox drop highlighting your membership…use the ilma logo.

Suggestions:

Karin Hanna
An Agent you will want to recommend
LREA , EPRo, Gold member WWW.ILOVEMYAGENT.ORG

Or...

Struggling to decide which agent should sell your home?

At www.ilovemyagent.org the only feedback on an agents reputation that counts is from the public…..you can see which agents have put their reputation on line. As a professional real estate agent I am focused on delivering recommendation worthy experiences everyday, I work hard to build my knowledge, skills and expertise and it pays off for my clients.

Add logo….

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

 

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Ten

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP TEN:

As you go through your database prospecting and connecting with past clients and business contacts ask them if they would give you some feedback on their experience with you (or get a PA to contact all past clients and do it on your behalf)….learn from any negative ones and ask good ones if they will allow you to post it online.

Remember they will still need to verify the post…and don’t forget to get your heart rating one heart – recommend, 2 hearts – highly recommend, 3 hearts – passionately recommend.

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Tip Eleven

Your Feedback, Building Reputation
and Lifting the Standards in Real Estate!

Visit the
ilovemyagent blog

 

Another Tip from I love My Agent!...

TIP ELEVEN:

The best way to get recommendations is to give them. Focus on building your own local recommendation network of businesses you love and feel confident recommending clients to. IF you cant think of many or you know the business but not the owner then make it a mission to introduce yourself and get to know them. You can create a newsletter with advertising of other local professionals you love, create a welcome to the neighbourhood package with discount vouchers from your favourite neighborhood businesses (it is cheap advertising for them) for new owners ( and guess what they don’t have to have purchased of you to do this, make it a valuable resource and everyone will want it and love and remember you for creating it). You could advertise this and capture their email so you can add them to your database so you can start building a long term relationship with them rather than trying to start one just when they are thinking of selling.

Cant think of businesses that would be useful? Here are some ideas: accountants, solicitors, building & pest inspectors, removalists, schools, gardeners, cleaners, childcare centres, restaurants you love, supermarkets, greengrocers, locksmiths, maintenance men or woman, carpet cleaners, coffee shops, library card applications, newsagents with paper delivery offer, painters, architects, builders, contractors, plumbers, electricians, property managers, leasing agents, tutors, dace schools, sports clubs, mobile phone suppliers, landline suppliers, internet providers, video stores, favourite pizza and takeaways, best gyms in area. There... that should get you started!

Make sure these are businesses who really look after their customers, and that you genuinely love and establish a relationship with them….don’t just put anyone in there it will backfire big time… Later on, once you have an established relationship with them, you can explore joint ventures, joint events and tapping into their customer databases with a valuable offer, like a special report or something.

This is huge if you do it right!

Stay tuned for the next tip from I love My Agent in a future E-mail!

With Love to Our Agents,

Coaches Karin Hanna & Joeann Fossland

We
what agents do to make a difference!
  I Love My Agent is a division of The Coaching Company Pty Ltd | ACN: 097 708 293
Permanent Link :: Email This Entry

Consumers commenting on you, online...is it inevitable?

 

Once upon a time, in a land not so very different than this one, people yearned to own their own home,they saved as much as they could, worked overtime and managed their family on tight budgets, hand me downs were common place in a childs wardrobe and new toys were rare and cherished, debt was scary, you worked in the same job for years in the same company, you stayed married , and your first car was almost always an old bomb. Communication was face to face, by phone and letters. People worried about their families, their finances, their futures..

In those days people were not unlike they are today.They had dreams and goals, for themselves and their families and they still do, they looked to others for help and advice in moving them closer to making those dreams a reality.Thats what created businesses and service industries, and those who provided good service and delivered on their promises did well and those who exceeded customer expectations benefitted by word of mouth advertising.

Fast forward to today...is it really all that different?

 Our day to day tools of the trade as agents and business people have certainly changed but our purpose has not. We are still here to serve consumers needs and to help them achieve their goals faster and easier than they can alone..and to do it at a profit...In terms of real estate transactions, not much has really changed.Sellers have always wanted to achieve the best possible price in a time frame that suited them. Buyers have always wanted a bargain or at most to pay fair market price on the homes they purchase.

Todays world may be much more fast paced than it was,information is readily available on line for every topic, consumers are far more knowledgeable and well educated but they are still concerned about the decisons they make, and wary especially with their real estate decisons because they involve such a sizeable chunk of money and have a large role in their everyday lifestyle  as well as their future dreams and goals...

Consumers today have seen and heard so many horror stories about what can go wrong, and how agents have failed to deliver on their promises.Why? Because we only see money in their eyes and we don't really care who we deal with...We dont see people as valuable but we see qualified buyers as worthwhile, and people who are ready to sell now or in the near future. We really do a great job building our role as real estate advisor during a transaction, then when its settled we dump them and say NEXT! Alot of our training and practice has lead to this perception...we need to refocus on our purpose and our delivery and really focus on building long term relationships,

Consumers can now do alot of the things agents were seen to do in the past, they can search the internet and find all the homes for sale in their area, and what price they are listed at. They can get valuations/appraisals and find properties they might like to own, studying the words and pictures supplied with the listing. It has become a wonderful time saving device for consumers which has been embraced world wide by people of all ages and income levels. 

Today consumers buy and sell more properties than they ever have before,and our populations are growing in both diversity and number.People move more, travel more and are busy, busy, busy. They like speed and getting what they want, when they want it! They love buying but hate being sold to..We need to focus on delivering what people want,  and communicating it in the way they want it . They love real estate but have a strong mistrust of real estate agents at large and are looking for the stand out exceptions.

We need to build our personal and business reputations on line now as well. In the past consumers asked their friends, work mates,neighbours and family members who they would recommend and who they should avoid. They asked them if they knew such and such and what did they think of them, they looked at the visibility of agents in their marketplace, they studied the real estate adds in their newspapers, they looked at shop windows (often at night to avoid being pursued by an agent when they were doing their homework...)Now they do the same thing, but friends have moved, they are in different areas alot so they want to really see what other consumers have to say about you...and find out what they want to know without having to be sold too by you!

Take control of your online reputation and focus on building one you are proud of at ilovemyagent. we are here to help you achieve the goals you want to in this industry and your life. We are experienced , licenced agents and trained coaches, we love this industry and the value agents bring to consumers, go gold now!

Karin Hanna

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